Building a Sustainable Mobile App
Asia

Building a Sustainable Mobile App

15y Darren Yan

Building a Sustainable Mobile App

Tactics to promote user frequency and measuring success for your mobile app. Part two in a two-part series. Read More...

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Why Video Is Key to Jon Huntsman's Digital Campaign
Marketing

Why Video Is Key to Jon Huntsman's Digital Campaign

15y Kate Kaye

Why Video Is Key to Jon Huntsman's Digital Campaig...

Former McCain '08 consultant Fred Davis explains campaign's unique approach to video. Read More...

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JWT's New Lunchbox Packs Digital and Retail Sandwich
Ecommerce

JWT's New Lunchbox Packs Digital and Retail Sandwich

15y Christopher Heine

JWT's New Lunchbox Packs Digital and Retail Sandwi...

Legendary agency buys small shop with big clients. Read More...

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Rules and Regulations of Digital Communications Around the World
Email

Rules and Regulations of Digital Communications Around the World

15y Rick Buck

Rules and Regulations of Digital Communications Ar...

How marketers can keep up with the changing legislation in the U.S, Canada, the European Union, and Asia Pacific. Part two in a two-part series. Read ...

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SEO Analytics for Chinese Online Marketers
Analytics

SEO Analytics for Chinese Online Marketers

15y Gordon Choi

SEO Analytics for Chinese Online Marketers

A guide to tracking performance and monitoring competitive intelligence for search campaigns in China. Read More...

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How to Build the Sustainable Mobile App
Asia

How to Build the Sustainable Mobile App

15y Darren Yan

How to Build the Sustainable Mobile App

How do brand owners ensure its sustainability in a crowded app market? Consider these three factors. Part one in a two-part series. Read More...

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Yahoo's Sales Staff Exodus Hits Display Ad Business
Display Advertising

Yahoo's Sales Staff Exodus Hits Display Ad Business

15y Jack Marshall

Yahoo's Sales Staff Exodus Hits Display Ad Busines...

Yahoo blamed a dip in revenues and display on sales staff upheaval and inexperience. Read More...

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Amex Emerges as a Digital Deals Leader
Social

Amex Emerges as a Digital Deals Leader

15y Christopher Heine

Amex Emerges as a Digital Deals Leader

Facebook partnership launches with Dunkin Donuts, Whole Foods, H&M, and more. Read More...

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U.S. Online Video Views Reach Record High in June
Data insights

U.S. Online Video Views Reach Record High in June

15y Jack Marshall

U.S. Online Video Views Reach Record High in June

Users' hunger for video content continues to grow. Read More...

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Romney Tops Digital Ad Spending by GOP Contenders
Marketing

Romney Tops Digital Ad Spending by GOP Contenders

15y Kate Kaye

Romney Tops Digital Ad Spending by GOP Contenders

Romney, Pawlenty, and Bachmann appear to be biggest digital ad spenders on GOP side. Read More...

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Brand Campaigns on Facebook Up 104 Percent
Display Advertising

Brand Campaigns on Facebook Up 104 Percent

15y Christopher Heine

Brand Campaigns on Facebook Up 104 Percent

Retailers boost efforts, get 36 percent of total impressions. Read More...

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Are You Embracing the 5C's?
Social

Are You Embracing the 5C's?

15y Alisa Leonard

Are You Embracing the 5C's?

Focus on digital strategy that meets consumers' needs by embracing content, conversation, context, continuity, and commerce. Read More...

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Latinos Leading the Mobile Web
Marketing

Latinos Leading the Mobile Web

15y Gustavo Razzetti

Latinos Leading the Mobile Web

Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. ...

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Will Search Shift the Social Battlefield Between Facebook and Google?
Search

Will Search Shift the Social Battlefield Between Facebook and Google?

15y Chris Copeland

Will Search Shift the Social Battlefield Between F...

The Clash of the Digital Titans has finally arrived. Read More...

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Firm Powering Facebook Credits Launches Ad Business
Display Advertising

Firm Powering Facebook Credits Launches Ad Business

15y Jack Marshall

Firm Powering Facebook Credits Launches Ad Busines...

Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit. Read More...

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Confessions of an Angry Birds Addict
Asia

Confessions of an Angry Birds Addict

15y Mandeep Grover

Confessions of an Angry Birds Addict

Four lessons digital marketers can learn from this blockbuster game. Read More...

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Smartphone Web Ads Still a Priority for Mobile Marketers
Data insights

Smartphone Web Ads Still a Priority for Mobile Marketers

15y Jack Marshall

Smartphone Web Ads Still a Priority for Mobile Mar...

Ad buyers are less concerned with rich media ads and tablet devices. Read More...

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WPP Looking to Buy Rockfish Interactive
Media

WPP Looking to Buy Rockfish Interactive

15y Christopher Heine

WPP Looking to Buy Rockfish Interactive

Holding companies continue to zero in on digital shops. Read More...

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Obama and DNC Spent Over $1 Million on 2012 Web Ads
Marketing

Obama and DNC Spent Over $1 Million on 2012 Web Ads

15y Kate Kaye

Obama and DNC Spent Over $1 Million on 2012 Web Ad...

Indicates commitment to digital media for fundraising and volunteer organizing. Read More...

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Publicis Adds Big Fuel to Vivaki Wing
Social

Publicis Adds Big Fuel to Vivaki Wing

15y Christopher Heine

Publicis Adds Big Fuel to Vivaki Wing

Holding company purchases well-known social media agency. Read More...

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Sony Helps Students Hunt Great Lake Shipwrecks
Media

Sony Helps Students Hunt Great Lake Shipwrecks

15y Zachary Rodgers

Sony Helps Students Hunt Great Lake Shipwrecks

Branded content plumbs depths, with help from 180LA and the NOAA. Read More...

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Connecting Social and Email Marketing
Email

Connecting Social and Email Marketing

15y David Daniels

Connecting Social and Email Marketing

A Q&A with Rusty Warner exploring the latest tactics for email marketers attempting to combine their email efforts with social media sites. Read M...

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Dear Entertainment Industry: It's Me, Sean
Marketing

Dear Entertainment Industry: It's Me, Sean

15y Sean Carton

Dear Entertainment Industry: It's Me, Sean

How to revive an on-again, off-again relationship with yours truly. Read More...

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Conversion Emergency? Triage Your Testing Efforts
Acquisition

Conversion Emergency? Triage Your Testing Efforts

15y Tim Ash

Conversion Emergency? Triage Your Testing Efforts

Website conversion emergencies tend to fall into these four categories. Read More...

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A Starter's Guide to Search in Korea
Asia

A Starter's Guide to Search in Korea

15y Adaline Lau

A Starter's Guide to Search in Korea

Examining South Korea's top search engines. Read More

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Why Marketers Should Use Assist Keywords
Asia

Why Marketers Should Use Assist Keywords

15y Shourya Ray Chaudhuri

Why Marketers Should Use Assist Keywords

Assist keywords can drive your consumers to make that purchase. Here's how. Read More...

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Foursquare Custom Badges Require $75K Commitment
Social

Foursquare Custom Badges Require $75K Commitment

15y Christopher Heine

Foursquare Custom Badges Require $75K Commitment

Brands must pony up to get name inside the mobile game. Read More...

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