Obama Builds Data Team That Could Inform Digital Ads, Social
Marketing

Obama Builds Data Team That Could Inform Digital Ads, Social

15y Kate Kaye

Obama Builds Data Team That Could Inform Digital A...

Reelection camp develops what could be the most innovative internal political data operations ever. Read More...

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Microsoft's Search Share Creeps Up in June
Data insights

Microsoft's Search Share Creeps Up in June

15y Jack Marshall

Microsoft's Search Share Creeps Up in June

Market leader Google's share remains unchanged. Read More...

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Groupon to Connecticut AG: You Don't Understand
Social

Groupon to Connecticut AG: You Don't Understand

15y Christopher Heine

Groupon to Connecticut AG: You Don't Understand

State attorney general grills deal site. Read More...

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Google+: Facebook Knockoff or Something Else?
Analytics

Google+: Facebook Knockoff or Something Else?

15y Bryan Eisenberg

Google+: Facebook Knockoff or Something Else?

Factors that are contributing to Google+'s early success. Read More...

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Google+: An Evolution in Social, a Revolution in Permission
Paid Search

Google+: An Evolution in Social, a Revolution in Permission

15y Andrew Goodman

Google+: An Evolution in Social, a Revolution in P...

Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. Read More...

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Confessions of a Push Notification Convert
Media

Confessions of a Push Notification Convert

15y Melinda Krueger

Confessions of a Push Notification Convert

Eight advantages of push notifications and why they are a must-consider for mobile marketers. Read More...

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Shaking Up the Future of Digital Marketing
Display Advertising

Shaking Up the Future of Digital Marketing

15y Nicolle Pangis

Shaking Up the Future of Digital Marketing

A look at usability and the continuing role of the media and technology companies in the marketplace. Read More...

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Where Are Your Target Consumers?
Asia

Where Are Your Target Consumers?

15y James Wu

Where Are Your Target Consumers?

Three reasons why precision marketing fails to take a leading role in China. Read More...

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Google Reports Accelerated Revenue Growth in Q2
Display Advertising

Google Reports Accelerated Revenue Growth in Q2

15y Kate Kaye

Google Reports Accelerated Revenue Growth in Q2

Company today reported a 32 percent rise in revenues during Q2 2011. Read More...

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Colgate Broadcasts Facebook 'Smiles' to London Tube Stations
Social

Colgate Broadcasts Facebook 'Smiles' to London Tube Stations

15y Christopher Heine

Colgate Broadcasts Facebook 'Smiles' to London Tub...

Toothpaste brand and Kraft ask consumers for social grins. Read More...

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Beware the Native
Media

Beware the Native

15y Andrew Solmssen

Beware the Native

A dose of reality for the world of multi-platform, transmedia marketing. Read More...

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Community Measurement - What to Measure and Why!
Community Management

Community Measurement - What to Measure and Why!

15y Michael Della Penna

Community Measurement - What to Measure and Why!

Four key metrics to consider when integrating social media into the marketing mix. Read More...

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2011, The Year of Email: The Halftime Report
Email

2011, The Year of Email: The Halftime Report

15y Simms Jenkins

2011, The Year of Email: The Halftime Report

Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Read More...

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How MyLikes Is Influencing Digital Marketing
Media

How MyLikes Is Influencing Digital Marketing

15y Tessa Wegert

How MyLikes Is Influencing Digital Marketing

Are consumers growing so blind to advertising that their campaigns are no longer relevant? One company is trying to answer that fundamental question. ...

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Design Your Garden Before You Plant It
Marketing

Design Your Garden Before You Plant It

15y Ghennipher Weeks

Design Your Garden Before You Plant It

Six simple marketing planning tips for small businesses. Read More...

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Apple Struggles to Gain Traction with iAd
Media

Apple Struggles to Gain Traction with iAd

15y Jack Marshall

Apple Struggles to Gain Traction with iAd

Company further lowers minimum spend to attract more advertisers. Read More...

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Are You In Love or Just Doing a Trade?
Analytics

Are You In Love or Just Doing a Trade?

15y Pushkar Sane

Are You In Love or Just Doing a Trade?

Brand managers should stop calculating ROI for social. Read More...

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Foursquare Eyes Retail Chains with Merchant API
Media

Foursquare Eyes Retail Chains with Merchant API

15y Christopher Heine

Foursquare Eyes Retail Chains with Merchant API

Geo-social company lets brands use technologies of their choosing on the backeend. Read More...

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Netflix Backlash Builds on Many Platforms
Social

Netflix Backlash Builds on Many Platforms

15y Douglas Quenqua

Netflix Backlash Builds on Many Platforms

A whiff of opportunity for RedBox and other rivals, but none have yet seized it. Read More...

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Groups Neglect Web in Wisconsin Recall Elections
Marketing

Groups Neglect Web in Wisconsin Recall Elections

15y Kate Kaye

Groups Neglect Web in Wisconsin Recall Elections

In first vote, both sides largely ignored online ads and other paid digital efforts. Read More...

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Like-Gating Works, Brands Doubling Up on Facebook
Social

Like-Gating Works, Brands Doubling Up on Facebook

15y Christopher Heine

Like-Gating Works, Brands Doubling Up on Facebook

While "likes" lift, CPC ads become more expensive. Read More...

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Almondnet Spins Off Data Company
Media

Almondnet Spins Off Data Company

15y Jack Marshall

Almondnet Spins Off Data Company

Datonics will sell behavioral data to DSPs and networks. Read More...

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What Comes After All the Facebook Contests?
Marketing

What Comes After All the Facebook Contests?

15y Robin Neifield

What Comes After All the Facebook Contests?

An overreliance on sweeps and contests may create one of two equally dismal scenarios. Read More...

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Changing Shape: How Device Selection May Indicate User Intent
Data insights

Changing Shape: How Device Selection May Indicate User Intent

15y Andrea Fishman

Changing Shape: How Device Selection May Indicate ...

As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingl...

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The 5 W's (and 1 H) of Competitive SEO Analysis
Search

The 5 W's (and 1 H) of Competitive SEO Analysis

15y Marios Alexandrou

The 5 W's (and 1 H) of Competitive SEO Analysis

A quick primer on how to include competitive analysis into every SEO effort to identify opportunities and set priorities. Read More...

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In Search of a Golden Blend: Search + Social
Asia

In Search of a Golden Blend: Search + Social

15y Sara Ye

In Search of a Golden Blend: Search + Social

We worked with Baidu to launch the first socially integrated Brandzone format for Chanel in China. Read More...

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Hype vs. Reality - Part II
Asia

Hype vs. Reality - Part II

15y Patrick Tam

Hype vs. Reality - Part II

Group buying and Facebook are hype. Here's why. Read More

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