Data Rich, Optimization Poor
Analytics

Data Rich, Optimization Poor

15y Bryan Eisenberg

Data Rich, Optimization Poor

The rich are getting richer in data-driven organizations. Here's why. Read More...

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Tablets and Advertising: A Revolution in the Making
Marketing

Tablets and Advertising: A Revolution in the Making

15y Gary Stein

Tablets and Advertising: A Revolution in the Makin...

For advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Read More...

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Email Marketing: How Much, How Often?
Asia

Email Marketing: How Much, How Often?

15y Stephen Hay

Email Marketing: How Much, How Often?

5 factors to consider how frequently you should be emailing customers. Read More...

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Survey: Daily Deals Drive SMB Leap to Mobile
Media

Survey: Daily Deals Drive SMB Leap to Mobile

15y Jack Marshall

Survey: Daily Deals Drive SMB Leap to Mobile

Borrell: Over 80% of SMBs to invest in mobile marketing in 2011. Read More...

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Facebook Enables Zip Code Targeting for Ads
Marketing

Facebook Enables Zip Code Targeting for Ads

15y Kate Kaye

Facebook Enables Zip Code Targeting for Ads

Capability has special value for local and political advertisers. Read More...

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Facebook 'Likes' Boom for Victoria's Secret and Walmart
Data insights

Facebook 'Likes' Boom for Victoria's Secret and Walmart

15y Christopher Heine

Facebook 'Likes' Boom for Victoria's Secret and Wa...

Charts for top 15 retail brands on the social site. Read More...

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Building an E-Commerce Relationship in 3 Simple Steps
Media

Building an E-Commerce Relationship in 3 Simple Steps

15y Tessa Wegert

Building an E-Commerce Relationship in 3 Simple St...

Digital marketers who know exactly how to push consumers' buttons will maintain a long-term relationship with consumers and increase e-commerce growth...

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Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...
Analytics

Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...

15y John Lovett

Privacy Whitewashing, History Sniffing, and Zombie...

A look at what's really going on behind the privacy curtain and five ways to create an action plan for maintaining white-hat digital tracking practice...

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Your Operating System Is Now an App
Media

Your Operating System Is Now an App

15y Andrew Solmssen

Your Operating System Is Now an App

The app-ification of computing - fad or for realz? Read More...

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Predictive + Adaptive Models: How to Improve Multi-Channel ROI
Marketing

Predictive + Adaptive Models: How to Improve Multi-Channel ROI

15y Ghennipher Weeks

Predictive + Adaptive Models: How to Improve Multi...

The three models with the most impact for an awesome integrated campaign. Read More...

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6 Email Tests to Try
Email

6 Email Tests to Try

15y Simms Jenkins

6 Email Tests to Try

Looking for ways to improve your email marketing campaign performance? Start here. Read More...

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Charity Feeds Videos Across Web for Hunger Action Month
Marketing

Charity Feeds Videos Across Web for Hunger Action Month

15y Kate Kaye

Charity Feeds Videos Across Web for Hunger Action ...

Feeding America focuses on awareness over fundraising for hunger campaign. Read More...

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Demystifying ROI
Asia

Demystifying ROI

15y Pushkar Sane

Demystifying ROI

Consider these 4 factors if you want great ROI from digital. Read More

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Following Trend, Velti Launches DIY HTML5 Tool
Media

Following Trend, Velti Launches DIY HTML5 Tool

15y Jack Marshall

Following Trend, Velti Launches DIY HTML5 Tool

Tool for agencies, brands, promises easy creation of mobile sites and ads. Read More...

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Daily Deals Service Sells Through Local Media Partners
Social

Daily Deals Service Sells Through Local Media Partners

15y Christopher Heine

Daily Deals Service Sells Through Local Media Part...

Rather than build its own sales force like Groupon, a startup takes a different twist. Read More...

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Demand Media to Boost Direct Sales Force Via IndieClick Buy
Display Advertising

Demand Media to Boost Direct Sales Force Via IndieClick Buy

15y Jack Marshall

Demand Media to Boost Direct Sales Force Via Indie...

Firm reported revenue rise in Q2 but overall net loss of $2.4 million. Read More...

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Sony VAIO Connects Facebook, In-Store and World Travel
Social

Sony VAIO Connects Facebook, In-Store and World Travel

15y Lisa Lacy

Sony VAIO Connects Facebook, In-Store and World Tr...

Sony tapped Ignited for a Facebook app with a real-world contest element. Read More...

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Don't Ask People to Like You, Give Them a Reason to Like You
Social

Don't Ask People to Like You, Give Them a Reason to Like You

15y Liana Evans

Don't Ask People to Like You, Give Them a Reason t...

And, beware of social media automation tools. Read More...

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Mobile Measurement - 63% Admit to Flying Blind
Media

Mobile Measurement - 63% Admit to Flying Blind

15y Mike Ricci

Mobile Measurement - 63% Admit to Flying Blind

Why aren't mobile marketers held to a similar level of analytics rigor as other marketers? Read More...

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Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Data insights

Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build ...

15y Andrea Fishman

Ask Away! Engaging in Off-Site Conversations to Ta...

Targeting consumers though topical expertise. Read More...

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Digital Whiplash
Marketing

Digital Whiplash

15y Robin Neifield

Digital Whiplash

Working for a new CEO or consultant? Here are 12 tips for managing change in your organization. Read More...

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SEO Tactics for Pharmaceutical Sites
Search

SEO Tactics for Pharmaceutical Sites

15y Marios Alexandrou

SEO Tactics for Pharmaceutical Sites

Five SEO tactics that have a chance of getting through the various legal and regulatory reviews in the pharmaceutical space. Read More...

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Using Cadence to Build B2B Email Engagement
Email

Using Cadence to Build B2B Email Engagement

15y Mike Hotz

Using Cadence to Build B2B Email Engagement

Rephrase the question "How often should we send?" to "When should we send the information our subscribers really want to read?" Read More...

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The Trading Desk Debate: The Right Business Model
Asia

The Trading Desk Debate: The Right Business Model

15y Arun Kumar

The Trading Desk Debate: The Right Business Model

Here are three factors that will determine if audience buying will add value to client business outcomes in Asia. Read More...

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Levi's Facebook Ads to Hit 24 Countries
Media

Levi's Facebook Ads to Hit 24 Countries

15y Christopher Heine

Levi's Facebook Ads to Hit 24 Countries

Video features Charles Bukowski poem, in possible homage to web parody of earlier Levi's effort. Read More...

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Commission Junction Bans Search Redirector Paxfire
Marketing

Commission Junction Bans Search Redirector Paxfire

15y Jack Marshall

Commission Junction Bans Search Redirector Paxfire

Company accused of "hijacking" users' search queries for affiliate payments. Read More...

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Strong Domestic Display Growth for AOL in Q2
Display Advertising

Strong Domestic Display Growth for AOL in Q2

15y Kate Kaye

Strong Domestic Display Growth for AOL in Q2

Google also had a positive Q2, as Yahoo slumped. Read More...

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