Zynga Adds Chief Revenue Officer
Social

Zynga Adds Chief Revenue Officer

15y Christopher Heine

Zynga Adds Chief Revenue Officer

Jeff Karp brings branding experience to games company. Read More...

View article
Is TV Addressability DOA?
Marketing

Is TV Addressability DOA?

15y Jeremy Lockhorn

Is TV Addressability DOA?

Three complications that arise from addressable TV and what to do about it. Read More...

View article
Does Synergy Always Mean Opportunity?
Automation

Does Synergy Always Mean Opportunity?

15y Stephanie Miller

Does Synergy Always Mean Opportunity?

Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Read More...

View article
The Value of Calculating Revenue Per Email
Email

The Value of Calculating Revenue Per Email

15y Jeanne Jennings

The Value of Calculating Revenue Per Email

The strengths and weaknesses of revenue per email as a measure of success, how to calculate it, and why no one is taking advantage of tracking it. Rea...

View article
Buffalo Social Media Firm Focuses on Educating Local Clients
Social

Buffalo Social Media Firm Focuses on Educating Local Clients

15y Kate Kaye

Buffalo Social Media Firm Focuses on Educating Loc...

Young Western NY firm teaches mom-and-pops how to do Facebook for themselves. Read More...

View article
Japan Earthquake: The Role of Google and Social
Asia

Japan Earthquake: The Role of Google and Social

15y Shohei Shimoda

Japan Earthquake: The Role of Google and Social

A look back on how Internet companies have rallied to help people in times of crisis. Read More...

View article
WPP Digital Picks Up Rockfish Interactive
Social

WPP Digital Picks Up Rockfish Interactive

15y Douglas Quenqua

WPP Digital Picks Up Rockfish Interactive

Arkansas shop has opened four new offices since '09. Read More...

View article
Early Tests Show Flaws in Facebook Zip Code Targeting
Display Advertising

Early Tests Show Flaws in Facebook Zip Code Targeting

15y Zachary Rodgers

Early Tests Show Flaws in Facebook Zip Code Target...

Some Zip code segments don't match to Census data, according to analysis presented at SES. Read More...

View article
Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce
Analytics

Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce

15y Jack Aaronson

Glasses-Free 3D for Mobile and Laptops, Still Wait...

With glasses-free 3D screens there is no longer a barrier entry for consumers. Read More...

View article
Poptent: Rethink Everything You Know About Ads
Marketing

Poptent: Rethink Everything You Know About Ads

15y Gary Stein

Poptent: Rethink Everything You Know About Ads

How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Read More...

View article
Publishing for the Future – Fuzzier Than the Dice on a Rearview Mirror?
Media

Publishing for the Future – Fuzzier Than the Dice on a Rearview Mirror?

15y Jeanniey Mullen

Publishing for the Future – Fuzzier Than the Dice ...

How do you build a strategy for success in publishing for four different generations that will be booming 10 years from now? Read More...

View article
Maintain Your 'Edge' in Ad Operations
Display Advertising

Maintain Your 'Edge' in Ad Operations

15y Kevin LeFew

Maintain Your 'Edge' in Ad Operations

Become more proactive in understanding user experiences in real time and finding issues before they are reported with these practices. Read More...

View article
The Biggest Issues With Mobile Web [Video]
Media

The Biggest Issues With Mobile Web [Video]

15y Tim McLaughlin

The Biggest Issues With Mobile Web [Video]

A continuing discussion on where mobile web is now and where it is heading. Read More...

View article
Google Dynamic Search Ads – A Double Edged Sword
Asia

Google Dynamic Search Ads – A Double Edged Sword

15y Shourya Ray Chaudhuri

Google Dynamic Search Ads – A Double Edged Sword

Google is introducing a new process of capturing long-tail keywords that promises higher traffic, but are these users who you want to target? Read Mor...

View article
Senior Ad Exec Dev Patel Leaves Yahoo
Display Advertising

Senior Ad Exec Dev Patel Leaves Yahoo

15y Zachary Rodgers

Senior Ad Exec Dev Patel Leaves Yahoo

A well-regarded steward of Yahoo's advertising products departs. Read More...

View article
Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media
Marketing

Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media

15y ClickZ News Staff

Execs & Accounts: Starcom USA, Rokkan, Big Spacesh...

New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Read More...

View article
Macy's Extends QR Code Fashion Video Effort
Media

Macy's Extends QR Code Fashion Video Effort

15y Lisa Lacy

Macy's Extends QR Code Fashion Video Effort

A ClickZ visit to Macy's showed individual in-store execution may need work. Read More...

View article
Groupon Responds to Privacy Inquiry From Lawmakers
Data insights

Groupon Responds to Privacy Inquiry From Lawmakers

15y Kate Kaye

Groupon Responds to Privacy Inquiry From Lawmakers

Company revealed Q2 sales info and disclosed it no longer works with Omniture. Read More...

View article
AudienceScience President Jeff Hirsch to Leave Company
Data insights

AudienceScience President Jeff Hirsch to Leave Company

15y Kate Kaye

AudienceScience President Jeff Hirsch to Leave Com...

Hirsch plans to "pursue smaller entrepreneurial interests." Read More...

View article
Digital Requires the Remodeling of the Relic Agency Model
Marketing

Digital Requires the Remodeling of the Relic Agency Model

15y Augustine Fou

Digital Requires the Remodeling of the Relic Agenc...

A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. Read More...

View article
The Right Way to Use CGM
Media

The Right Way to Use CGM

15y Tessa Wegert

The Right Way to Use CGM

Does your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Read More...

View article
Customer Data Munging and Reconciliation for Correlation
Analytics

Customer Data Munging and Reconciliation for Correlation

15y Jim Sterne

Customer Data Munging and Reconciliation for Corre...

What custom clothiers and tailors have in common with analytics professionals. Read More...

View article
Teach Your Parents Well
Marketing

Teach Your Parents Well

15y Anna Papadopoulos

Teach Your Parents Well

Five insights from observing children that can be applied to your career. Read More...

View article
Attention Planning
Asia

Attention Planning

15y Brandon Cheung

Attention Planning

Current standards of planning are outdated. Here's how to win attention online. Read More...

View article
Glam Media Rolls Out Mobile Ad Offering
Media

Glam Media Rolls Out Mobile Ad Offering

15y Jack Marshall

Glam Media Rolls Out Mobile Ad Offering

Lexus and Macy's among launch brands in effort to rival Apple. Read More...

View article
Facebook Comment Change Revives Pharma Call for FDA Guidelines
Healthcare & Pharma

Facebook Comment Change Revives Pharma Call for FDA Guidelines

15y Kate Kaye

Facebook Comment Change Revives Pharma Call for FD...

For pharma brands, the FDA is the elephant in Facebook comment room. Read More...

View article
Sports Authority Expands Shopkick Play Fourfold
Media

Sports Authority Expands Shopkick Play Fourfold

15y Christopher Heine

Sports Authority Expands Shopkick Play Fourfold

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app. Read More...

View article
1 477 478 479 480 481 1,702