How Facebook's Location Sharing Will Promote Commerce
Social

How Facebook's Location Sharing Will Promote Commerce

15y Janice Diner

How Facebook's Location Sharing Will Promote Comme...

Your location - even where you sit - counts when it comes to social and F-commerce. Read More...

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Social Media Marketing at Dell: An Interview With Rishi Dave
Media

Social Media Marketing at Dell: An Interview With Rishi Dave

15y Harry Gold

Social Media Marketing at Dell: An Interview With ...

Insights on tech and B2B social media marketing from an expert. First in a two-part series. Read More...

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The Latino Social Hurricane
Marketing

The Latino Social Hurricane

15y Gustavo Razzetti

The Latino Social Hurricane

How external social events impact consumers' mindsets and behaviors. Read More...

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Garbarino Revives Doc Brown and His DeLorean
Data insights

Garbarino Revives Doc Brown and His DeLorean

15y Zachary Rodgers

Garbarino Revives Doc Brown and His DeLorean

Back to the Future has a new installment in Buenos Aires. Read More...

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Getting Into Naver: 3 SEO Tactics That Can Make a Difference
Asia

Getting Into Naver: 3 SEO Tactics That Can Make a Difference

15y Andy Radovic

Getting Into Naver: 3 SEO Tactics That Can Make a ...

Consider these tested approaches to help you gain more visibility in Korea. Read More...

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Kellogg’s Will Launch Cross-Digital Data Portal
Marketing

Kellogg’s Will Launch Cross-Digital Data Portal

15y Christopher Heine

Kellogg’s Will Launch Cross-Digital Data Portal

CPG giant builds center for consumers’ mobile, email, social, web, and location info. Read More...

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Using Mobile Applications to Improve Email Acquisition
Email

Using Mobile Applications to Improve Email Acquisition

15y David Daniels

Using Mobile Applications to Improve Email Acquisi...

As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. R...

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The Math Behind Multi-Touch Attribution
Display Advertising

The Math Behind Multi-Touch Attribution

15y Xuhui Shao

The Math Behind Multi-Touch Attribution

Solving the attribution problem will make online advertising dramatically more appealing to brands. Read More...

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You Can't Control Everything: External Conversion Factors
Acquisition

You Can't Control Everything: External Conversion Factors

15y Tim Ash

You Can't Control Everything: External Conversion ...

Before people even get to your website, they will be inclined or disinclined to act by factors that have nothing to do with your site directly. Read M...

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Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?
Marketing

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Prog...

15y Julie Batten

Online Behavioral Advertising - Are You Implementi...

Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Read More...

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Become a Content Curation King
Marketing

Become a Content Curation King

15y Sean Carton

Become a Content Curation King

Nine ways to make curation work for your brand. Read More

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Facebook Deals Are Dead
Social

Facebook Deals Are Dead

15y Christopher Heine

Facebook Deals Are Dead

Social site waves white flag at Groupon, while still running Foursquare-like Check-in Deals. Read More...

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Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook
Asia

Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook

15y Adaline Lau

Telekom Malaysia and Lux Win Fans Through Social G...

A look at two case studies of social gaming campaigns. Read More...

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Lessons From Borders: Evolve or Perish
Asia

Lessons From Borders: Evolve or Perish

15y Mandeep Grover

Lessons From Borders: Evolve or Perish

Consider these three takeaways from the demise of Borders and the future of book-retailing. Read More...

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Facebook's Sponsored Stories Get Game
Social

Facebook's Sponsored Stories Get Game

15y Christopher Heine

Facebook's Sponsored Stories Get Game

Ads will appear in new app ticker. Read More

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MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Marketing

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

15y Kate Kaye

MLB Hurricane #Fail? Mets, Orioles Strike Out on S...

Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Read More...

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Pandora Ad Revenues Boosted by Brands Like Honda, BOA
Display Advertising

Pandora Ad Revenues Boosted by Brands Like Honda, BOA

15y Christopher Heine

Pandora Ad Revenues Boosted by Brands Like Honda, ...

Half of $58 million in Q2 ad sales derived from mobile, helped by brands like Lowe’s and Farmer’s Insurance. Read More...

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Connected Communities on the Move
Marketing

Connected Communities on the Move

15y Anna Maria Virzi

Connected Communities on the Move

Entrepreneurs look to bring ad-supported services to keep commuters in the know. Read More...

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Why Post-PC Doesn't Mean Mobile
Media

Why Post-PC Doesn't Mean Mobile

15y Jason Dempsey

Why Post-PC Doesn't Mean Mobile

Eight ways post-PC affects marketing and how to integrate unique smartphone and tablet executions into your campaign. Read More...

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Trademark Issues With PPC? Ways to Take Back Your Brand
Paid Search

Trademark Issues With PPC? Ways to Take Back Your Brand

15y Lisa Raehsler

Trademark Issues With PPC? Ways to Take Back Your ...

Take control of your brand in PPC by submitting trademark forms to search engines, asking the company nicely to stop, and controlling your brand prese...

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5 Traits of Effective 'About Us' Pages
Analytics

5 Traits of Effective 'About Us' Pages

15y Bryan Eisenberg

5 Traits of Effective 'About Us' Pages

Everything you wanted to know about us. Read More

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This Week in Ads: Lionsgate, BlackBerry, Merrell (Gallery)
Display Advertising

This Week in Ads: Lionsgate, BlackBerry, Merrell (Gallery)

15y Nina Boys

This Week in Ads: Lionsgate, BlackBerry, Merrell (...

A knockout ad from Lionsgate's "Warrior," and more. Read More...

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China Online Travel Sector Presents Opportunities for Airlines and Hotels
Asia

China Online Travel Sector Presents Opportunities for Airlines and Hotels

15y Michael Zung

China Online Travel Sector Presents Opportunities ...

With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Read More...

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Small Brands on Twitter Target Hurricane Irene Searchers
Paid Search

Small Brands on Twitter Target Hurricane Irene Searchers

15y Christopher Heine

Small Brands on Twitter Target Hurricane Irene Sea...

News organizations surprisingly steer clear of buying hash-tagged traffic. Read More...

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Execs & Accounts: Huge, HubSpot, Arnold, Lithium
Marketing

Execs & Accounts: Huge, HubSpot, Arnold, Lithium

15y Nina Boys

Execs & Accounts: Huge, HubSpot, Arnold, Lithi...

New creative director at Huge, HubSpot buys social agency. Read More...

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Forrester Predicts Daily Deals Will Die
Media

Forrester Predicts Daily Deals Will Die

15y Anna Maria Virzi

Forrester Predicts Daily Deals Will Die

Search marketing share will shrink as display advertising rallies. Read More...

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Facebook: We're Committed to Check-In Deals
Data insights

Facebook: We're Committed to Check-In Deals

15y Christopher Heine

Facebook: We're Committed to Check-In Deals

Location tagging is now for all devices. Read More

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