Here are three key challenges analytics companies have to deal with in China. Read More...
View articleCould theoretically reduce impressions and lift click-throughs. Read More...
View articleMarketing copy to appear in Russian, Korean, Thai, Portuguese, and Bahasa. Read More...
View articleAssignment spans mobile, social, and the all-important e-commerce channel. Read More...
View articleNew creatives join Tribal and Eleven in SF; Responsys opens doors in Munich. Read More...
View articleBrand marketers can profit from the emotional and sociological impact that communities have on their potential customers. Part one in a three-part ser...
View articleWhy are we still making the same mistake of using "hits" as our main metric? Read More...
View articleAlign your channels with your consumer segments and think about specific messages for your consumers to create engagement. Read More...
View articleSome simple and cheap tactics that can make all the difference in winning or losing the recruitment war. Read More...
View articleYour crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factor...
View articleGOP videos contrast with Obama's which are aimed at rousing base supporters into volunteer action. Read More...
View articleStill known for shoes, Zappos is eager to push clothes and accessories. Read More...
View articleLong-time email player believes European digital market is maturing. Read More...
View articleStarbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...
View articleSearch giant rolling out daily deals to 32 more markets soon. Read More...
View articleAlways remember that people search differently than they converse and social media communities aren't search engines. Read More...
View articleThe art of attribution and how to know if you are capturing the entire picture. Read More...
View articleThree of the many email providers that are creating better methods for their users to sort through the inbox clutter. Read More...
View articleInstead of starting with a template, start your landing page from the call to action and build it backwards. Read More...
View articleConsider these factors when buying online media for branding or conversion. Read More...
View articleLocal reviews platform has halved sales staff dedicated to the offering. Read More...
View articleSocialcode study uncovers gender and age discrepancies in Facebook ad interactions. Read More...
View articleLaundry soap's hotspotted video delivers color and clicks. Read More...
View articleEyewonder was sold to Limelight in 2009 for more than $40 million more. Read More...
View articleNew director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Read More...
View articleClients like Pepsi and THQ will leverage Big Method’s social analytics tools. Read More...
View article