Social Media and Content Marketing: A One-Night Stand?
Social

Social Media and Content Marketing: A One-Night Stand?

15y Lee Odden

Social Media and Content Marketing: A One-Night St...

Tips for building a long-term relationship. Read More...

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2 Key Questions That Marketing Automation Technology Can Help You Answer
Automation

2 Key Questions That Marketing Automation Technology Can Help You Answer

15y Stacie Levy

2 Key Questions That Marketing Automation Technolo...

How to assess your team's use of automation tools. Read More...

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The Latino Marketing Neighborhood
Conference Coverage

The Latino Marketing Neighborhood

15y Giovanni Rodriguez

The Latino Marketing Neighborhood

Latino digital will grow only with the investment in time that people will give it. Read More...

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Groupon Expected to Respond to Lawsuit on Monday
Data insights

Groupon Expected to Respond to Lawsuit on Monday

15y Christopher Heine

Groupon Expected to Respond to Lawsuit on Monday

Sales force sues daily deals player in overtime pay dispute. Read More...

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Toyota Bets on Yahoo's Strength in Fantasy Football
Marketing

Toyota Bets on Yahoo's Strength in Fantasy Football

15y Christopher Heine

Toyota Bets on Yahoo's Strength in Fantasy Footbal...

Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Read More...

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Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital
Social

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

15y Zachary Rodgers

Q&A: Kandace Hudspeth, McCann NY's New Head of Soc...

Rising interactive star makes leap to idea house. Read More...

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Gallup: Aim Social Media Marketing at Loyalists, Not Prospects
Social

Gallup: Aim Social Media Marketing at Loyalists, Not Prospects

15y Joan Voight

Gallup: Aim Social Media Marketing at Loyalists, N...

Brands should letting existing fans spread the gospel on Facebook, Twitter and other platforms. Read More...

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Collaboration Tools for Mobile Marketers
Media

Collaboration Tools for Mobile Marketers

15y Melinda Krueger

Collaboration Tools for Mobile Marketers

Developing a coherent and cohesive customer experience is a herculean task. Need it be this way? Read More...

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This Is Why You Have No Friends
Marketing

This Is Why You Have No Friends

15y Gary Stein

This Is Why You Have No Friends

Why brands must strive to attract a large number of fans. Read More...

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5 Ways to Generate Content in B2B
Social

5 Ways to Generate Content in B2B

15y Cathy Halligan

5 Ways to Generate Content in B2B

B2B will cut learning curve in half due to 10 years of B2C web learnings. Read More...

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Conversions: Whose Job Is It Anyway?
Analytics

Conversions: Whose Job Is It Anyway?

15y Bryan Eisenberg

Conversions: Whose Job Is It Anyway?

Who owns conversions in your organization? It might be time to find out. Read More...

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The Siren Song of the 5-Cent Click
Paid Search

The Siren Song of the 5-Cent Click

15y Andrew Goodman

The Siren Song of the 5-Cent Click

An addiction to free clicks can create powerful habits that are hard to break. Read More...

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Web Analytics: 5 Tips to Avoid Client Overload
Analytics

Web Analytics: 5 Tips to Avoid Client Overload

15y Adrian Lee

Web Analytics: 5 Tips to Avoid Client Overload

Consider these factors to get your client excited about the upcoming analytics report. Read More...

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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II)
Asia

The Evolution of the Digital Agency: Integrated vs. Pure Play (Part II)

15y Vincent Teo

The Evolution of the Digital Agency: Integrated vs...

My views on how traditional ad agencies and digital shops can collaborate in the digital ecosystem, what's yours? Read More...

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Walgreens Donates Flu Shots Via Foursquare, Facebook
Social

Walgreens Donates Flu Shots Via Foursquare, Facebook

15y Christopher Heine

Walgreens Donates Flu Shots Via Foursquare, Facebo...

Retailer pledges up to 200,000 shots for those in need. Read More...

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GetGlue Creates Self-Serve Marketing Dashboard
Marketing

GetGlue Creates Self-Serve Marketing Dashboard

15y Lisa Lacy

GetGlue Creates Self-Serve Marketing Dashboard

Move comes after a summer of growth for social TV platform. Read More...

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Google Adds Zagat to Its Local Buffet
Local

Google Adds Zagat to Its Local Buffet

15y Christopher Heine

Google Adds Zagat to Its Local Buffet

Search giant dives deeper into content game, perhaps further spurring Google Offers push. Read More...

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IAB Proposes Standard for In-App Ads
Media

IAB Proposes Standard for In-App Ads

15y Susan Kuchinskas

IAB Proposes Standard for In-App Ads

An attempt to overcome incompatible APIs that create hassle for advertisers and others. Read More...

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DAD's New Parent Is SapientNitro
Marketing

DAD's New Parent Is SapientNitro

15y Christopher Heine

DAD's New Parent Is SapientNitro

Boston ad company buys British house for $42 million. Read More...

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Building the Case for a Bigger Social Media Budget
Community Management

Building the Case for a Bigger Social Media Budget

15y Michael Della Penna

Building the Case for a Bigger Social Media Budget

Three tips to convince the executive suite to invest more in social media and community efforts. Read More...

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The 7Ms of Integrated Marketing
Marketing

The 7Ms of Integrated Marketing

15y Ghennipher Weeks

The 7Ms of Integrated Marketing

A successful integrated marketing program involves these seven cyclical elements. Read More...

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How Community Challenge Campaigns Connect Consumers, Brands
Media

How Community Challenge Campaigns Connect Consumers, Brands

15y Tessa Wegert

How Community Challenge Campaigns Connect Consumer...

One savvy online community masters the art of helping brands align with issues that matter to community users. Read More...

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Ensuring Your Email Gets Read in a Changing Digital World
Email

Ensuring Your Email Gets Read in a Changing Digital World

15y Simms Jenkins

Ensuring Your Email Gets Read in a Changing Digita...

As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Read More...

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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)
Asia

The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)

15y Vincent Teo

The Evolution of the Digital Agency: Integrated vs...

Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape? Read...

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Google.com Emerges As Deals Launch Pad
Social

Google.com Emerges As Deals Launch Pad

15y Christopher Heine

Google.com Emerges As Deals Launch Pad

Geo-targeted ads on home page accompany Google Offers rollout in five new cities. Read More...

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Romney Offers E-Book for Price of a Tweet
Marketing

Romney Offers E-Book for Price of a Tweet

15y Kate Kaye

Romney Offers E-Book for Price of a Tweet

Presidential hopeful will let people "Pay with a Tweet" to get his digital book before tonight's GOP debate. Read More...

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Google Projects Merry Mobile Holidays
Media

Google Projects Merry Mobile Holidays

15y Christopher Heine

Google Projects Merry Mobile Holidays

In recent seasons, 65 percent of smart phone owners used devices for last-minute shopping. Read More...

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