WhitePages.com Combines Daily Deals With Search
Social

WhitePages.com Combines Daily Deals With Search

16y Christopher Heine

WhitePages.com Combines Daily Deals With Search

Directory publisher hopes small businesses with national e-commerce aspirations will come aboard. At least three already have. Read More...

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Make Your B2B E-mails the Best, Not the Worst, of 2011
Email

Make Your B2B E-mails the Best, Not the Worst, of 2011

16y Mike Hotz

Make Your B2B E-mails the Best, Not the Worst, of ...

Auditing your own e-mail program and implementing these six tips will help your e-mail program mature and generate even more leads and revenue. Read M...

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Three Key Tips to Justify a Bigger SEO Budget
Search

Three Key Tips to Justify a Bigger SEO Budget

16y Crispin Sheridan

Three Key Tips to Justify a Bigger SEO Budget

If you just "do" SEO as maintenance, now's the time to assess the full extent of the business value you drive. Read More...

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Setting Realistic Targeting Parameters
Data insights

Setting Realistic Targeting Parameters

16y Rob Graham

Setting Realistic Targeting Parameters

Effective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Read More...

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Yahoo Touts Display Ad Gains in Q3, But Revenue Is Flat
Display Advertising

Yahoo Touts Display Ad Gains in Q3, But Revenue Is Flat

16y David Ward

Yahoo Touts Display Ad Gains in Q3, But Revenue Is...

Double-digit growth in display ad revenue helped offset some declines in search. Read More...

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4 Things To Know When Doing E-mail Acquisition in China
Asia

4 Things To Know When Doing E-mail Acquisition in China

16y Francis Kwok

4 Things To Know When Doing E-mail Acquisition in ...

Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Re...

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Study: Village Voice Scores More Adult-Services Ads
Media

Study: Village Voice Scores More Adult-Services Ads

16y Anna Maria Virzi

Study: Village Voice Scores More Adult-Services Ad...

Craigslist's loss is other sites' gain. But total revenue for erotic services classified advertising sees big decline. Read More...

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Fox Acquires Sports Blog Network Yardbarker
Social

Fox Acquires Sports Blog Network Yardbarker

16y Douglas Quenqua

Fox Acquires Sports Blog Network Yardbarker

Fox Sports Interactive is acquiring Yardbarker, a sprawling network of more than 800 sports blogs. Read More...

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Online Video Ads Reached Almost Half of U.S. Users in September
Data insights

Online Video Ads Reached Almost Half of U.S. Users in September

16y Jack Marshall

Online Video Ads Reached Almost Half of U.S. Users...

ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Read More...

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Congressmen Question Facebook About Alleged Privacy Breach
Data insights

Congressmen Question Facebook About Alleged Privacy Breach

16y Kate Kaye

Congressmen Question Facebook About Alleged Privac...

Facebook said a report of a privacy breach involving Facebook apps transmitting user IDs is "curious at best." Read More...

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Deep Focus Acquired by Engine USA
Media

Deep Focus Acquired by Engine USA

16y Zachary Rodgers

Deep Focus Acquired by Engine USA

U.K.'s Engine Group snatches up the New York digital shop for an undisclosed sum. Read More...

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Four Ways to Build Customers Into Your Brand
Social

Four Ways to Build Customers Into Your Brand

16y Sam Decker

Four Ways to Build Customers Into Your Brand

Social marketing is a conversation, not a broadcast. Follow these tips from Urban Outfitters on how to let your customers shape your brand. Read More...

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Future of Link Building: STOP Calling It Link Building!
Search

Future of Link Building: STOP Calling It Link Building!

16y Sage Lewis

Future of Link Building: STOP Calling It Link Buil...

The answer to getting links based completely on merit is moving link building to a public relations project. Read More...

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Attack of the Candidates! Mudslinging Sites of 2010
Marketing

Attack of the Candidates! Mudslinging Sites of 2010

16y Kate Kaye

Attack of the Candidates! Mudslinging Sites of 201...

ClickZ's laundry list of sites dedicated to dirty laundry this 2010 election season. Read More...

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Bing Does Tie-In With Jay-Z Book 'Decoded'
Marketing

Bing Does Tie-In With Jay-Z Book 'Decoded'

16y Lisa Lacy

Bing Does Tie-In With Jay-Z Book 'Decoded'

Interactive game helps fans decode rapper's life and lyrics. Read More...

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Specific Media Makes Video Ad Play, Acquires BBE
Media

Specific Media Makes Video Ad Play, Acquires BBE

16y Jack Marshall

Specific Media Makes Video Ad Play, Acquires BBE

Company also plans expansion into mobile ad space and a 2011 IPO. Read More...

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Agencies Expect Ad Spending Will Increase on Facebook And Bing
Social

Agencies Expect Ad Spending Will Increase on Facebook And Bing

16y Christopher Heine

Agencies Expect Ad Spending Will Increase on Faceb...

Agency executives expect more advertising dollars will flow to Facebook and Microsoft's Bing under the social-and-search partnership. Read More...

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Farmers Insurance on FarmVille...What Took So Long?
Social

Farmers Insurance on FarmVille...What Took So Long?

16y Kate Kaye

Farmers Insurance on FarmVille...What Took So Long...

The firm will offer FarmVille players access to a branded airship providing virtual crop protection. Read More...

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Keyword Forensics 101
Search

Keyword Forensics 101

16y Ron Jones

Keyword Forensics 101

Investigating the meaning behind the keywords and searcher intent leads us to some valuable insight into human behavior. Read More...

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The Future of Advertising: How Technology Is Transforming Consumer Engagement
Display Advertising

The Future of Advertising: How Technology Is Transforming Consumer Engageme...

16y Mike Baker

The Future of Advertising: How Technology Is Trans...

A Q&A with Adam Cahill, EVP co-media director, Hill Holliday and Jon Verna, managing director, Run Inc. Read More...

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Commerce Site Quantifies Value of Social Sharing
Social

Commerce Site Quantifies Value of Social Sharing

16y Lisa Lacy

Commerce Site Quantifies Value of Social Sharing

Online service that sells tickets to events found that a share on Facebook generated an average of $2.52 in ticket sales. Read More...

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Blue Lithium Founder Launches Social Media Informed Ad Net
Marketing

Blue Lithium Founder Launches Social Media Informed Ad Net

16y Jack Marshall

Blue Lithium Founder Launches Social Media Informe...

Blue Lithium founder Gurbaksh Chahal will use consumers' social interactions to target display ad campaigns. Read More...

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E-mail Marketing Tool Changes Ads Based on Location, Time
Email

E-mail Marketing Tool Changes Ads Based on Location, Time

16y Anna Maria Virzi

E-mail Marketing Tool Changes Ads Based on Locatio...

Ad creative is compiled dynamically based on where and when a subscriber opens the message. Read More...

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Most Marketing Buzz Words Today Are at Least 10 Years Old
Asia

Most Marketing Buzz Words Today Are at Least 10 Years Old

16y Patrick Tam

Most Marketing Buzz Words Today Are at Least 10 Ye...

Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Read More...

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Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons
Display Advertising

Mountain Dew, JC Penney Run Display Ads With Facebook 'Like' Buttons

16y Christopher Heine

Mountain Dew, JC Penney Run Display Ads With Faceb...

Shiv Singh, head of digital at Mountain Dew's parent company PepsiCo, says these tests could have a huge impact on display advertising's future. Read ...

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Murphy USA: 44% of Check-Ins Have Been New Customers
Media

Murphy USA: 44% of Check-Ins Have Been New Customers

16y Christopher Heine

Murphy USA: 44% of Check-Ins Have Been New Custome...

Gas station chain is testing a rewards program on Whrrl's 'Societies' platform. Read More...

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Podcast: ClickZ's Kate Kaye on Digital Politics Radio
Marketing

Podcast: ClickZ's Kate Kaye on Digital Politics Radio

16y ClickZ News Staff

Podcast: ClickZ's Kate Kaye on Digital Politics Ra...

Listen to ClickZ Senior Editor Kate Kaye's interview on Digital Politics Radio. Read More...

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