The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to cons...
View articleApple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...
View articleHavas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...
View articleImages are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleIt's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...
View articleYesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data sugge...
View articleAs social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...
View articleMobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...
View articleEveryone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...
View articleEmail marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. ...
View articleIn this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales. Read More...
View articleImitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...
View articleGlobal cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. Read More...
View articleIn May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...
View articleIn 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals...
View articleFacebook is a brilliant tool in the content marketer’s arsenal. Read More...
View articleGoogle is giving advertisers new ways to target users on YouTube. Read More...
View articleInstagram is turning its focus on how businesses use its platform, by improving Stories and making it more efficient. Read More...
View articleThere was an increased use of emojis in 2016 and Instagram was no exception. How do they affect engagement though? Read More...
View articleOn January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar. Read More...
View articleEvery year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...
View articleAs the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificate...
View article2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...
View articleEvery year, eBay facilitates the purchase of hundreds of billions of dollars worth of goods, but even though eBay is one of the web's ecommerce pionee...
View articleAs an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...
View article2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumer...
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