Execs & Accounts: iCrossing, Experian, Fleishman-Hillard
Media

Execs & Accounts: iCrossing, Experian, Fleishman-Hillard

17y ClickZ News Staff

Execs & Accounts: iCrossing, Experian, Fleishman-H...

iCrossing builds mobile site for new Prius; Las Vegas Sands taps Experian; Fleishman-Hillard hires a mommy blogger. Read More...

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Finding Inspiration for Digital Marketing
Marketing

Finding Inspiration for Digital Marketing

17y Robin Neifield

Finding Inspiration for Digital Marketing

In search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas. Read More...

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Rehab for Your Sender Reputation, Part 1
Email

Rehab for Your Sender Reputation, Part 1

17y Stefan Pollard

Rehab for Your Sender Reputation, Part 1

Reasons why e-mail recipients click the spam button and why ISPs block e-mail. Read More...

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How to Write a Media Strategy, Part 2
Data insights

How to Write a Media Strategy, Part 2

17y Anna Papadopoulos

How to Write a Media Strategy, Part 2

There is a strong temptation to write your strategy as part of your objective. Don't do it. Read More...

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Keeping Christmas Alive
Search

Keeping Christmas Alive

17y P.J. Fusco

Keeping Christmas Alive

Summer is prime time for harvesting links for the year-end holiday season. Read More...

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BBC Worldwide's Digital Sales Up Over 56 Percent
Media

BBC Worldwide's Digital Sales Up Over 56 Percent

17y Jack Marshall

BBC Worldwide's Digital Sales Up Over 56 Percent

BBC Worldwide, the commercial arm responsible for the monetization of the British broadcaster's international assets, has announced a 56.2 percent inc...

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NY Attorney General Settles with Firm Posting Fake Web Reviews
Media

NY Attorney General Settles with Firm Posting Fake Web Reviews

17y Kate Kaye

NY Attorney General Settles with Firm Posting Fake...

According to the AG's Office, a cosmetic surgery company directed employees to post positive reviews of its services online. Read More...

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Razorfish Proposes Social Influence Score
Media

Razorfish Proposes Social Influence Score

17y Zachary Rodgers

Razorfish Proposes Social Influence Score

An attempt to reduce the morass of online conversations to a single benchmark. Read More...

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The Few and the Proud: Ads on Bing
Media

The Few and the Proud: Ads on Bing

17y Fred Aun

The Few and the Proud: Ads on Bing

AdGooroo report finds Microsoft is taking a quality-over-quantity approach with its relaunched search experience. Read More...

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Despite Audience Expansion, Skepticism of Nielsen Lingers
Media

Despite Audience Expansion, Skepticism of Nielsen Lingers

17y Kate Kaye

Despite Audience Expansion, Skepticism of Nielsen ...

Nielsen expanded its online audience measurement panel and added to it members of its TV/Web convergence panel, but some believe panel-based approache...

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Average Search CPC Data by Category for June 2009
Media

Average Search CPC Data by Category for June 2009

17y Jack Marshall

Average Search CPC Data by Category for June 2009

Average cost-per-click rates in June for Auto, Finance, Retail, and Travel categories. Read More...

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Execs & Accounts: Y&R Brands, Specific Media, Adtech
Media

Execs & Accounts: Y&R Brands, Specific Media, Adtech

17y Zachary Rodgers

Execs & Accounts: Y&R Brands, Specific Med...

Y&R Brands supports Toshiba "Set Me Free" campaign; Specific Media in deal with East Coast car dealer group; AOL's Adtech names head of sales. Rea...

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More Standards Coming to Social Media Advertising
Media

More Standards Coming to Social Media Advertising

17y Hollis Thomases

More Standards Coming to Social Media Advertising

Two industry groups help shape social media advertising. Read More...

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Sponsoring Online Scripted Content
Media

Sponsoring Online Scripted Content

17y Christine Beardsell

Sponsoring Online Scripted Content

What's the best way to spend ad dollars online? Sponsor online scripted content, says Justine Bateman. Read More...

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Microsoft Pitches Razorfish to Five Agency Holding Companies (links)
Media

Microsoft Pitches Razorfish to Five Agency Holding Companies (links)

17y Zachary Rodgers

Microsoft Pitches Razorfish to Five Agency Holding...

What ClickZ's editors are reading this morning: Microsoft Pitches Razorfish to Big Agencies (WSJ) Twitter Nabs Corporate Counsel From Google (NYT Bits...

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Google's 46 (and Counting) Twitter Accounts
Media

Google's 46 (and Counting) Twitter Accounts

17y Zachary Rodgers

Google's 46 (and Counting) Twitter Accounts

It's not uncommon for companies with lots of products to maintain multiple official Twitter accounts Read More...

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MySpace Outsources International Ad Sales to Fox International Channels
Marketing

MySpace Outsources International Ad Sales to Fox International Channels

17y Jack Marshall

MySpace Outsources International Ad Sales to Fox I...

FIC will handle local ad sales for a number of MySpace's non-U.S. operations. Read More...

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Atlanta's Definition 6 Secures $15 Million to Buy Rivals
Media

Atlanta's Definition 6 Secures $15 Million to Buy Rivals

17y Zachary Rodgers

Atlanta's Definition 6 Secures $15 Million to Buy ...

Cash to fuel national expansion through acquisitions and organic growth. Read More...

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Bing and Sony Test New iPhone Formats From AdMob
Media

Bing and Sony Test New iPhone Formats From AdMob

17y Ken Liebeskind

Bing and Sony Test New iPhone Formats From AdMob

Bing ad from Universal McCann utilizes the syndicated search format. Read More...

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Moonfruit Accuses Twitter of Pulling Viral Campaign
Media

Moonfruit Accuses Twitter of Pulling Viral Campaign

17y Jack Marshall

Moonfruit Accuses Twitter of Pulling Viral Campaig...

Web technology firm says Twitter manually removed the #moonfruit hashtag from its trending topics. Read More...

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Case Study: An Amusement Park E-mail Misses the Mark
Email

Case Study: An Amusement Park E-mail Misses the Mark

17y Jeanne Jennings

Case Study: An Amusement Park E-mail Misses the Ma...

Think big companies are better at effective e-mail marketing? Think again. Read More...

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Getting an SEO Education
Search

Getting an SEO Education

17y Mike Grehan

Getting an SEO Education

What are the best qualifications for someone looking to get into SEO? Are there any? Read More...

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New York AG to Sue Tagged for E-Mail Abuses
Media

New York AG to Sue Tagged for E-Mail Abuses

17y Zachary Rodgers

New York AG to Sue Tagged for E-Mail Abuses

Letter from Andrew Cuomo's office alleges social network engaged in spamming and deceptive e-mail practices. Read More...

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Best Buy to Boost Tivo Marketing Spend in Wide-Ranging Deal
Media

Best Buy to Boost Tivo Marketing Spend in Wide-Ranging Deal

17y Kate Kaye

Best Buy to Boost Tivo Marketing Spend in Wide-Ran...

In addition to boosting marketing expenditures on Tivo, the partnership may lead to new ad formats on the Tivo platform and Tivo integration with Best...

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Digitas Recruits Stephan Beringer to Drive Global Strategy
Media

Digitas Recruits Stephan Beringer to Drive Global Strategy

17y Kate Kaye

Digitas Recruits Stephan Beringer to Drive Global ...

Beringer will lead operations in several countries outside the U.S. He's the second exec this week to join from Tribal. Read More...

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Prepare Your Paid Search for the Google OS
Paid Search

Prepare Your Paid Search for the Google OS

17y Kevin Lee

Prepare Your Paid Search for the Google OS

Chrome OS may be a year away, but marketers should start thinking now about how to use it to leverage their PPC campaigns. Read More...

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When Ads Are a Labor of Love
Marketing

When Ads Are a Labor of Love

17y Anna Maria Virzi

When Ads Are a Labor of Love

Scores of people vie to produce a single video ad that may earn one winner $2,500. Is this the future of advertising? Read More...

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