If you're just entering the media buying space, there's a lot to learn. These lists will help you get started. Read More...
View articleNewspapers have an important role to play in communications. But they have to figure out how to survive in the Digital Age. A three-point plan to save...
View articleIf the CPM for a prime-time TV ad is $20 and the CPM for a prime-time online ad is $60, what's the better deal? Read More...
View articleZenithOptimedia has upgraded its forecast for global Internet ad spending in 2009 as part of a revision to its overall advertising forecast. The globa...
View articleThe news will come as a major blow to Phorm as BT appeared to be the customer most likely to adopt its behavior tracking and ad targeting technology. ...
View articleThe Vermont Democrat's BushTruthCommission, the Service Employees International Union, and other political and advocacy groups are early adopters of Y...
View articleThe DIY Web site creation service doubled the number of users signing up for trials of its services in a two-day period. Read More...
View articleA digital agency veteran aims to help brings together professionals in search marketing, mobile, and other online specialties under one organization. ...
View articleDoes the mergence of this new engine mean you have to totally adapt your SEO strategies? Fifteen tips for using Bing, plus additional resources. Read ...
View articleExperiments on the bleeding edge of augmented reality offer us a window into the future when the "real" and the "virtual" become indistinguishable. Re...
View articleThere's something that seems especially appropriate about a Google surge campaign focused on the Governator Read More...
View articleAn industry-wide task force gets serious about self-regulation of behavioral ad targeting, with new principles requiring monitoring of company practic...
View articleDelahousaye moves to Razorfish CA; Karnstedt to serve on Jumptap board; Vayama.com joins Travel Ad Network Read More...
View articleIt may help fulfill demand. Understand the difference. Read More...
View articleSelect ad formats the way that you would choose players for a softball team. Read More...
View articleWhat can you do to get people to shop at your business? Consider these approaches to stretch your range. Read More...
View articleE-mail marketers will need to change their approach to ensure inbox deliverability in the next five years. Here are some ways to begin. Read More...
View articleMicrosoft is investing big ad dollars in big splashy display ads for Bing. In case you didn't notice, Microsoft is the latest advertiser to use a push...
View articleSporting events and beer go together pretty well Read More...
View articleAn ailing ad-supported online video service will focus on selling its technology to media companies. Read More...
View articleEpic recruits former MySpace exec and FBI agent; Winstar adds social media manager; iVillage hires Amlani to increase revenue, audience engagement. Re...
View articleSix factors to consider when managing a digital marketing budget. Read More...
View articleSearch marketers can find inspiration from Robert Fulghum's credo in "All I Really Need to Know." Read More...
View articleUsing reach and frequency to getting a message out to an audience is a nonstarter today. HabitatUK learned the hard way on Twitter. Read More...
View articleComparing ESP delivery reports and seedbox-monitoring services. Read More...
View articleIf you want to convince someone to share her Social Security number, mother's maiden name, and a credit card number, will these smiley and frowny face...
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