Mercedes is set to launch its oversized Online Publisher Association standard ads on NYTimes.com and WashingtonPost.com tomorrow Read More...
View articleNetApp is a common branch in Yahoo's marketing team family tree, as its recently-hired CEO, CMO, and new global brand manager have a connection to the...
View articleIn its latest offering, the audience measurement firm allows media buyers to put their own data to use to define ad targets and buy Web media through ...
View articleAmid layoffs at the agency, Razorfish may be for sale. The economy, conflicts of interest, or lack of integration could be factors. Read More...
View articleFacebook recruits CFO from Genentech; Quigo exec takes HopStop; BestBuy sponsors NBC content in iPhone app. Read More...
View articleOnline planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Read More...
View articleA digital entertainment company strikes a partnership with Target to launch Momversation.com. Read More...
View articleFans of Billy Mays are rallying on Twitter and YouTube to pay tribute to the TV pitchman for OxiClean , Kaboom, and OrangeGlo Read More...
View articleAs scrutiny about the value of Yahoo's relationships with newspaper partners heightens, this paper publisher looks forward to attaching the Yahoo bran...
View articleA few key moments and themes from the ad festival by the sea. Read More
View articleThe Truth, a public health organization, worked with Imeen to promote a live concert and develop a shareable online playlist. Read More...
View articleThe online world has become a very social place, providing new and unique data resources for search systems to exploit. Read More...
View articleDoes video on a landing page increase conversion? Does the e-mail list used matter? Read More...
View articleOnline videos need different metrics than TV to prove they're just as worthy of ad dollars. Read More...
View articleAn expanded partnership between Microsoft and Publicis Groupe is another sign of the ongoing battle for brand advertiser dollars among big online ad p...
View articleYahoo CEO Carol Bartz reiterated several themes expressed recently: Yahoo is not just a search firm; its strength lies in display; and it should not b...
View articleThe IAB elects new board members; Collective Media names a new CMO; Microsoft runs mobile campaign on Millennial Media's ad network. Read More...
View articleMarketers must work with business and product development teams. Sometimes the results can be surprising. Read More...
View articleThe search engine is a work in progress, but its consumer and business focus is good for advertisers. Read More...
View articleSix ways retailers can leverage their customers' smartphones in the store. Read More...
View articleMedia that delivers only the content each consumer wants and connects marketers with only consumers who are interested in the marketers' products, ful...
View articleYahoo unveiled its new Pay Per Candidate offering Read More...
View articleOn Thursday Yahoo hosted a beach luncheon across from the Carlton Hotel Read More...
View articleAll the major Web companies have a presence, however reduced, at the Cannes Lions festival this year Read More...
View articleVoter information collected by the Republican and Democratic Parties is often merged with databases run by AOL, Yahoo, and Microsoft to create targete...
View articleDespite Microsoft's skyrocketing media spend, CEO suggests future is bleak for measured media spending. Read More...
View articleRazorfish Seattle developed a campaign using new, extra-large ad units to show off the automaker's new E-Class models. Read More...
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