Creation of VivaKi marks first reorg since Digitas acquisition; Laura Lang to lead Digitas as Kenny goes to new unit. Read More...
View articleEffort reprises Social Ads feature introduced by Facebook last November. Read More...
View articleThe way viewers seek information on different types of TV shows could help advertisers assess ad strategy. Read More...
View articleAdvertisers can now make use of video while collecting information from interested users. Read More...
View articleAvenue A | Razorfish promotes in Seattle; Sapient Scores Euro RSCG 4D's Barratt; AdGooroo Hires DoubleClicker Read More...
View articleHow can you get the average business person to dedicate an hour of her busy workday to sit through your Webinar? Read More...
View articleGoogle now offers estimated site traffic as part of its Google Trends tool umbrella. And not everyone is happy. Read More...
View articleBehavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. da...
View articleIn his presentation at the ARF Measurement conference yesterday, Wayne Lin, business product manager at Google, stuck mainly to what the company had a...
View articleCompany is expected to announce a product competing with Quantcast, comScore, and others, but may have catching up to do. Read More...
View articleThe pool of seasoned mobile marketing pros is more of a puddle; agencies are learning to settle for less. Read More...
View articleRecruitment offerings are part of trend toward easy creation of ad campaigns. Read More...
View articleFormer FIM exec Michael Stoeckel to manage new online and cross-over operations. Read More...
View articleThe industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links. Read More...
View articleDo we marketers have the guts and inner will to reassert our role and influence in the marketer-consumer relationship? Read More...
View articleSome best practices to follow before developing and deploying these portable advertisements. Read More...
View articleBest practices for planning a multicultural campaign to reach emerging ethnic groups in the United States. Read More...
View articleLast fall reports of a G-Phone were quelled with the announcement of Android, an open source operating system that would run across all carrier networ...
View articlePost written by Kate Kaye Yahoo HotJobs and Monster each see promise in distributing recruitment listings via display ad units Read More...
View articleThis week, ClickZ editors will be speaking at three events in New York and Boston. At 212, New York's Interactive Advertising Club, I'm moderating a d...
View articleSo-called "audience cubes" divide network inventory for all 26 IAC sites into nine demographic categories. Read More...
View articleCommissioners and EU leaders worry online ad industry not sufficiently protecting consumers' data privacy. Read More...
View articleFirm decides AdWords has gotten too expensive and generates too few actual leads. Read More...
View articleAutomaker promoted its new XF sedan through a targeted mobile campaign on Yahoo -- six months before the car hit the showroom. Read More...
View articleDemand Media launches Livestrong.com for Lance Armstrong Foundation; David Shulman is tapped to head IMC's New York office. Read More...
View articleBest practices for determining the best day and time to send an e-mail marketing message. Read More...
View articleLessons marketers can learn from the game industry's transition from retail to e-tail. Read More...
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