It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
View articleIt is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their cust...
View articleThis week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. I...
View articleAs the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...
View articleWhile marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...
View articleTo say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...
View articleWhile on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...
View articlePaddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considere...
View articleAt our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust...
View articleHow to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards. Read More...
View articleAt ClickZ’s Shift London conference, visiting lecturer from Hong Kong Polytechnic University and author of Global Supply Chain Ecosystems, Mark ...
View articleI came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint. ...
View articleGraze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands in the world. At ...
View articleRichard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has adapte...
View articleFollowing its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival to Sky. M...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleToday sees the UK release of our State of Mobile Advertising report. Based on a survey of client-side advertisers and agencies, the report looks at wh...
View articleAccount-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too? Read More...
View articleWe're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...
View articleWe talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleIt’s essential that customers feel they can trust a website with their credit card, but how can retailers build trust during checkout? I think,...
View articleAs video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...
View articleAmazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...
View articleGoogle's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...
View articleOver the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The fi...
View articleThere’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British commuters love twe...
View articleBrompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...
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