I just spoke with Wes Keltner of The Ad Option, the firm that brokered American Apparrel's much blogged integration with Second Life Read More...
View articleHow do you find the passionate local search users who aren’t simply seeking contact information or directions? Read More...
View articleThe mobile measurement firm plans to provide meter-based reporting in the second half of the year. Read More...
View articleThe organization hopes a new site, downloadable ads and the opening of the new Superman blockbuster spurs awareness and sales of its Superman Tags. Re...
View articleA recent study reveals consumers' media consumption on an average day. Read More...
View articleThe company says it's "pleased with how the test is progressing." Read More...
View articleThe research center has unveiled its first tools for paid search, contextual advertising, behavioral targeting and emerging markets. Read More...
View articleThe AOL kids property secures a deal to push some of its programming on-air. A Web site will expand the experience. Read More...
View articleOliver Luckett from Revver, which has been hosting the famous Diet Coke and Mentos video from EepyBird , says the video's creators have now netted $23...
View articleOur video advertising event last week was sensational -- great content, fantastic speakers, sold out crowd. If you couldn't make it, you might want to...
View articlePanelists at yesterday's Newspaper Association of America Mid-Year Media Review panel , "Attracting Internet Ad Dollars: Solving the Value Equation," ...
View articleBA wants you to win a trip to London -- provided you first undergo behavioral training. A new campaign that launched today (created by Agency.com) "ed...
View articleIs more better? A basic formula for frequency calculations, the impact on deliverability, and alternatives to simply sending to your entire list more ...
View articleHow the operations group drives e-marketing. Read More
View articleThe site aims to build out its ad-supported and subscription video offerings in time for fall. Read More...
View articleLonger executions win out over short creative in an Atlas study on the cable video-on-demand platform. Read More...
View articleAfter a nudge from the FTC, the industry group tries to teach members how to work with affiliates and ad networks. Read More...
View articleGet ready for a summer of local and mobile search, along with a helping of pay per call. Read More...
View articleA campaign on Speed Network's Test Drive series featuring BMW will show interactive ads on TiVo during the episode. Read More...
View articleNBC Universal names Peter Naylor to head digital sales; MEC Interaction promotes Borenstein, hires Shlachter; Tacoda adds two from ValueClick. Read Mo...
View articleThe two different types of behavioral targeting: which to use, based on campaign objectives. Read More...
View articleMartin Taylor , who was promoted to corporate vice president of Windows Live and MSN marketing in March, has unexpectedly left the software giant Read...
View articleAccording to Mark McCrey, founder and CEO of Podtrac.com, Ask A Ninja is the top podcast and has over 250 million unique viewers that download its con...
View articleThe Superman Tag Web site finally launched! Its purpose is to raise awareness -- and money -- for a great cause: the Christopher Reeve Foundation , wh...
View articleThe affiliate marketing space seems to be going through a lot of changes lately Read More...
View articleA few start-ups believe the time has come to bring stock market-like efficiency to the online ad buying process. Read More...
View articleProgressive nonprofit Drum Major Institute will use Google AdWords to promote its new scorecard grading members of Congress. Read More...
View article