The bloat lately in our thrice-weekly Execs & Accounts column is perhaps a better indicator than any ad spend estimate or executive survey of the shee...
View articleStories in the Journal , Times and AdAge this morning all proclaim that the upfront is officially down this year, and online gets credit for the bite....
View articleThis isn't interactive advertising, but rather a uniquely interactive way of looking at advertising Read More...
View articleSpammers now modify each image sent out to sneak through filters undetected, causing a higher percentage of messages to reach the inbox. Read More...
View articlePros and cons of behavioral targeting on networks, portals, and individual sites. First of a two-part series. Read More...
View articleBlending approaches from various industry players, Findology hopes to help publishers in its network deliver more pageviews, and ads. Read More...
View articleLat34 will target fans of skateboarding, snowboarding, and similar sports. Read More...
View articleAre you a small-business owner? Don't be intimidated by the big boys' e-mail campaigns. Read More...
View articleThere are dozens of players in the local search space, which mean lots of opportunities for search marketers. Read More...
View articleThe deal brings DoubleClick Motif a step closer to legitimacy as an end-to-end solution for rich media. Read More...
View articleThe streaming ads are enabled by Eyeblaster's new eb.in-games casual gaming unit. Read More...
View articleAbout.com promotes Ricci to SVP of sales; Organic hires Corteville as ED of media. Read More...
View articleThere are dozens of players in the local search space, which mean lots of opportunities for search marketers. Read More...
View articleNot to criticize the category, but video sites are a bit of a commodity these days Read More...
View articleEpic Records launched a mobile campaign for Jessica Simpson's fifth album, "A Public Affair." Ipsh! is behind the effort, which will see posters plast...
View articleThe packaged goods behemoth takes the first step in what looks like a concerted push into the wireless space. Read More...
View articleVideo sharing site will host promos from "SNL," "The Office," and other network shows. A CGM contest ensues. Read More...
View articleConcurrent exposure is the subject of a new OPA study. What do results mean for online marketers? Read More...
View articleWho's more at risk: little Johnny on MySpace, or that child known as your brand? Read More...
View articleWith the job market heating up, new program gives recruiters more ways to reach passive job seekers. Read More...
View articleExcavate your brand's past and recover its most significant signals. Read More...
View articleSo far, Cellfire is only on Cingular's network, but it's already signed T.G.I. Friday's and Hollywood Video in advance of its national launch. Read Mo...
View articleThe newly-empowered consumer is, of course, taking every opportunity to cheer, and boo, the companies they deal with every day Read More...
View articleA marketer friend/source of mine just turned me on to a neat tool on Microsoft's adCenter that allows advertisers to predict consumer age and gender b...
View articleAfter confirming a dinner reservation, the hostess requested my e-mail address "for our mailing list." While complying would certainly qualify as an o...
View articleExcellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots ...
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