The Outsourcing Debate
Paid Search

The Outsourcing Debate

20y Kevin Lee

The Outsourcing Debate

In-house or outsource? It's not necessarily an either/or decision. How to determine which aspects of SEO and SEM stay and which go to outside experts....

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Is AOL Giving Up on Subscriptions?
Media

Is AOL Giving Up on Subscriptions?

20y Zachary Rodgers

Is AOL Giving Up on Subscriptions?

AOL has been moving away from its subscription-based past and toward an ad-supported future for the past couple of years Read More...

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The Congdon Affair
Media

The Congdon Affair

20y Zachary Rodgers

The Congdon Affair

Some personal media brands build slowly and steadily, both in terms of audience and ad revenue, and eventually, after years of toil, wake up to find t...

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Sustainability Ad Database
Media

Sustainability Ad Database

20y Enid Burns

Sustainability Ad Database

The U.N.E.P Read More

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Mobilizing China's Communist Party
Media

Mobilizing China's Communist Party

20y Kate Kaye

Mobilizing China's Communist Party

Though certainly not the first to use mobile messaging to spread political ideas (or foment political movements), the Communist Party in China is usin...

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Report Says Portals Threaten Local Sites
Media

Report Says Portals Threaten Local Sites

20y Kate Kaye

Report Says Portals Threaten Local Sites

JupiterResearch predicts portals could steal ad revenue from yellow pages and local content sites as the ad landscape continues to change. Read More...

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Wunderman Buys Digital Agency ZAAZ
Media

Wunderman Buys Digital Agency ZAAZ

20y Zachary Rodgers

Wunderman Buys Digital Agency ZAAZ

Wunderman will seek to bring the firm's digital expertise into its many regional offices. Read More...

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Digital Billboard: What's in It for Consumers?
Media

Digital Billboard: What's in It for Consumers?

20y Tessa Wegert

Digital Billboard: What's in It for Consumers?

What's the value for consumers? Content that's informative, interesting, and entertaining. Read More...

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Report: Advertisers Turned Off by Click Fraud, Reduce Spending
Media

Report: Advertisers Turned Off by Click Fraud, Reduce Spending

20y Enid Burns

Report: Advertisers Turned Off by Click Fraud, Red...

A new report finds advertisers reducing or eliminating PPC spending with Google, Yahoo and MSN, due to click fraud. Read More...

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Local Search Goes Mobile
Local

Local Search Goes Mobile

20y Phil Stelter

Local Search Goes Mobile

Hold on to your socks; 2006 is going to be a wild ride in local search. Or ask your mobile phone where you can get another pair. Read More...

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Omnicom Extends Web Capabilities with EVB Acquisition
Media

Omnicom Extends Web Capabilities with EVB Acquisition

20y Kate Kaye

Omnicom Extends Web Capabilities with EVB Acquisit...

The small San Francisco-based creative agency has worked with Omnicom's TBWA and BBDO on campaigns for Adidas and Wrigley. Read More...

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More Money into Interactive Marketing
Media

More Money into Interactive Marketing

20y Pamela Parker

More Money into Interactive Marketing

A couple of financings making news today may have some impact on the interactive marketing space Read More...

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The Write Stuff
Search

The Write Stuff

20y P.J. Fusco

The Write Stuff

Search engines count on you to deliver the write stuff to them to crawl and index. Read More...

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If E-Mail Clients Mangle Your HTML... Fix It!
Email

If E-Mail Clients Mangle Your HTML... Fix It!

20y Kirill Popov and Loren McDonald

If E-Mail Clients Mangle Your HTML... Fix It!

Ten HTML tips for e-mail. Ignore them at your peril. Read More...

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From CP+B and VW, Hidden Cams in a NYC Cab
Media

From CP+B and VW, Hidden Cams in a NYC Cab

20y Zachary Rodgers

From CP+B and VW, Hidden Cams in a NYC Cab

The "Gypsy Cab Project" documents, via dashboard-mounted cameras, "all the things that make urban driving truly unique." Read More...

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How Much Should a Behavior Cost?
Data insights

How Much Should a Behavior Cost?

20y Andy Chen

How Much Should a Behavior Cost?

Is behavior a tradable commodity? If so, how should it be sold and purchased? Read More...

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Execs & Accounts for July 5, 2006
Media

Execs & Accounts for July 5, 2006

20y Zachary Rodgers

Execs & Accounts for July 5, 2006

Nick Denton shuffles editorial ranks, sells two sites; Agency.com new work for Choice Hotels; More activity at Think. Read More...

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New Townhall.com Takes Talk Radio to the Netroots
Media

New Townhall.com Takes Talk Radio to the Netroots

20y Kate Kaye

New Townhall.com Takes Talk Radio to the Netroots

The site combines Salem talk radio content with news and opinion, CGM and political action tools, potentially making it a good vehicle for reaching co...

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Smarter.com Builds Index in Hopes of Building Traffic
Media

Smarter.com Builds Index in Hopes of Building Traffic

20y Pamela Parker

Smarter.com Builds Index in Hopes of Building Traf...

The company is crawling the Web to welcome new, free, listings to its site. Read More...

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The Rumors of Your Death...
Marketing

The Rumors of Your Death...

20y Dave Evans

The Rumors of Your Death...

You've got the best job in the company but only 23 months to make it work. Read More...

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Questions for IPG's New CGM Czar
Media

Questions for IPG's New CGM Czar

20y Zachary Rodgers

Questions for IPG's New CGM Czar

Monahan's team will assist Interpublic clients and agency staff with campaigns that seek to leverage the explosion of amateur media. Read More...

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Chrysler Invites People to "Ask Dr. Z"
Media

Chrysler Invites People to "Ask Dr. Z"

20y Pamela Parker

Chrysler Invites People to "Ask Dr. Z"

Not content to let competitor Ford steal all the online limelight, Chrysler will tomorrow launch a Web site, askDrZ.com , aimed at improving the compa...

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Ads a Go on BBC Int'l Site
Media

Ads a Go on BBC Int'l Site

20y Kate Kaye

Ads a Go on BBC Int'l Site

The BBC's international site is officially going commercial, despite a recent petition against it signed by 150 BBC writers, editors, designers and TV...

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ClickZ Takes a Holiday
Media

ClickZ Takes a Holiday

20y Enid Burns

ClickZ Takes a Holiday

You may find ClickZ to be a bit quiet the next few days Read More

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USA Today Airs Talking Tech
Media

USA Today Airs Talking Tech

20y Enid Burns

USA Today Airs Talking Tech

USA Today is taking its Personal Technology section to video Read More...

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Sheraton Make Room for CGM
Media

Sheraton Make Room for CGM

20y Rebecca Lieb

Sheraton Make Room for CGM

Sheraton Hotels & Resorts is adding CGM to their Web site Read More...

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The Best Ad Server Wins
Paid Search

The Best Ad Server Wins

20y Kevin Lee

The Best Ad Server Wins

What makes the best ad server? Read More

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