NPR Discovers Click Fraud
Media

NPR Discovers Click Fraud

20y Pamela Parker

NPR Discovers Click Fraud

On the way in to work this morning, I caught an NPR report titled " Click Fraud Unsettles Web Advertising Market ." So the mainstream media are finall...

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MerchantCircle Makes Ad Opps Official
Media

MerchantCircle Makes Ad Opps Official

20y Kate Kaye

MerchantCircle Makes Ad Opps Official

MerchantCircle, a firm that allows local businesses to create free Web pages, newsletters, blogs, Web coupons and such, is now officially offering con...

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Key Ingredients for Failing Lead Generation
Marketing

Key Ingredients for Failing Lead Generation

20y Dan Felter

Key Ingredients for Failing Lead Generation

Apathy, laziness, ignorance, and just plain lying. Read More...

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ZenithOptimedia Ups Internet Ad Spend Outlook Again
Media

ZenithOptimedia Ups Internet Ad Spend Outlook Again

20y Enid Burns

ZenithOptimedia Ups Internet Ad Spend Outlook Agai...

UPDATE: The Internet's share of the ad market in 2008 is now expected to grow to 7 percent. Read More...

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Goodbye, SEO Push. Hello, SEO Pull
Search

Goodbye, SEO Push. Hello, SEO Pull

20y Mike Grehan

Goodbye, SEO Push. Hello, SEO Pull

It's no longer about who's site is better optimized. It's about who markets best. Read More...

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Execs & Accounts for July 10, 2006
Media

Execs & Accounts for July 10, 2006

20y Zachary Rodgers

Execs & Accounts for July 10, 2006

Fine to lead NBC's iVillage properties; MEC hires Jupiter's Julian Smith to research role. Read More...

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Nine Questions to Ask When the Numbers Don't Add Up
Email

Nine Questions to Ask When the Numbers Don't Add Up

20y Jeanniey Mullen

Nine Questions to Ask When the Numbers Don't Add U...

Nine questions to help you determine your e-mail open rate benchmark. Read More...

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Mobile Gaming Market Hot on Downloadable Titles
Data insights

Mobile Gaming Market Hot on Downloadable Titles

20y Enid Burns

Mobile Gaming Market Hot on Downloadable Titles

On-portal game downloads account for 71 percent of mobile game revenues. Read More...

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Branding Is Important
Marketing

Branding Is Important

20y Sean Carton

Branding Is Important

It's not about "brand vs. response." It's about brand response. Read More...

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Strapped for Talent, Agencies Recruit from Schools
Media

Strapped for Talent, Agencies Recruit from Schools

20y Zachary Rodgers

Strapped for Talent, Agencies Recruit from Schools

The shortage of interactive-ready talent means many agencies are more hotly pursuing students. Read More...

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Guidester Quietly Grows Retail Paid Search Network
Media

Guidester Quietly Grows Retail Paid Search Network

20y Rebecca Lieb

Guidester Quietly Grows Retail Paid Search Network

Auction-based CPC network skips the search engines and instead targets shoppers already on retail sites. Read More...

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Newspaper Gobbles Up Local Parenting Site
Media

Newspaper Gobbles Up Local Parenting Site

20y Pamela Parker

Newspaper Gobbles Up Local Parenting Site

Interesting occurence in Milwaukee this week Read More...

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WOM Heats Up for Global Warming Flick
Media

WOM Heats Up for Global Warming Flick

20y Pamela Parker

WOM Heats Up for Global Warming Flick

I just received an e-mail from a friend urging me in the strongest terms to see the new Al Gore movie "An Inconvenient Truth." To wit: "This movie rea...

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Halliburton Site: CGM, Spoof or Real Deal?
Media

Halliburton Site: CGM, Spoof or Real Deal?

20y Rebecca Lieb

Halliburton Site: CGM, Spoof or Real Deal?

If ever there was a company ripe for a CGM spoof, it's gotta be Halliburton. This site looks legit, until you look more closely Read More...

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Gmail Sees All, Knows All
Media

Gmail Sees All, Knows All

20y Rebecca Lieb

Gmail Sees All, Knows All

Google probably knows more about you than anyone, or anything, in the universe Read More...

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Verizon Files with SEC to Set YP Free
Media

Verizon Files with SEC to Set YP Free

20y Kate Kaye

Verizon Files with SEC to Set YP Free

It's Friday Read More

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Another CGM Contest Spews Forth
Media

Another CGM Contest Spews Forth

20y Zachary Rodgers

Another CGM Contest Spews Forth

This one I actually like Read More

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Nonprofits Fume over Congressional E-mail Barrier
Media

Nonprofits Fume over Congressional E-mail Barrier

20y Kate Kaye

Nonprofits Fume over Congressional E-mail Barrier

Advocacy groups are up-in-arms over a new e-mail obstacle congressional offices have enabled Read More...

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Yup, It's Official. Google Checkout Verboten on eBay
Media

Yup, It's Official. Google Checkout Verboten on eBay

20y Pamela Parker

Yup, It's Official. Google Checkout Verboten on eB...

If small merchants can't use Google Checkout on eBay, will they still adopt the fledgling service (which is partially designed to reward AdWords spend...

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LimeLife Courts Mobile Women
Media

LimeLife Courts Mobile Women

20y Enid Burns

LimeLife Courts Mobile Women

Mobile game developer for women plans to run two sweepstakes to promote new games and a supporting Web site. Read More...

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Mercedes-Benz Builds Online Brand World
Media

Mercedes-Benz Builds Online Brand World

20y Kevin Newcomb

Mercedes-Benz Builds Online Brand World

The site for DaimlerChrysler's flagship brand now offers more multimedia content. Read More...

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AOL Accelerates Move to Ad-Supported Portal
Media

AOL Accelerates Move to Ad-Supported Portal

20y Kevin Newcomb

AOL Accelerates Move to Ad-Supported Portal

Internal discussions have execs pondering which premium services to cut loose in hopes of increasing pageviews. Read More...

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The Long and Short of It
Marketing

The Long and Short of It

20y Pamela Parker

The Long and Short of It

Forget the :30 spot. We're now in the age of the :01 and the 2:00, and there's nothing in between. Read More...

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NBC Source Clarifies Stage of Tribe.net Deal
Media

NBC Source Clarifies Stage of Tribe.net Deal

20y Kate Kaye

NBC Source Clarifies Stage of Tribe.net Deal

UPDATE: Despite reports that it's officially acquiring social networking site Tribe.net, NBC Universal is just in window-shopping mode. Read More...

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Ruling the Roost: Word of Mouth, Part 2
Analytics

Ruling the Roost: Word of Mouth, Part 2

20y Bryan Eisenberg

Ruling the Roost: Word of Mouth, Part 2

The three word-of-mouth triggers. Part two of a two-part series. Read More...

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Anarchy... or a New Kind of Ad?
Media

Anarchy... or a New Kind of Ad?

20y Dorian Sweet

Anarchy... or a New Kind of Ad?

Online, do brands have to forget what they've learned about being a brand? Read More...

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Execs & Accounts for July 7, 2006
Media

Execs & Accounts for July 7, 2006

20y Zachary Rodgers

Execs & Accounts for July 7, 2006

Management shuffle at eBay; Carat Fusion new work for Kodak EasyShare Gallery. Read More...

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