MSN adCenter's Aggressive New Ad Campaign
Media

MSN adCenter's Aggressive New Ad Campaign

20y Rebecca Lieb

MSN adCenter's Aggressive New Ad Campaign

The headline reads "She found your furniture ad on Google." The image is a little girl and her dollhouse Read More...

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BetterMail
Email

BetterMail

20y Team ClickZ

BetterMail

Located in Toronto, BetterMail provides a suite of hosted e-mail marketing automation tools. Read More...

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Growing Your E-Mail Database
Email

Growing Your E-Mail Database

20y Jeanniey Mullen

Growing Your E-Mail Database

How can B2B e-mail clients grow their databases? Several experts offer tips. Read More...

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Search Demonstrates Sales Growth
Ad Industry Metrics

Search Demonstrates Sales Growth

20y Enid Burns

Search Demonstrates Sales Growth

Keyword buys are driven by seasonality, and consumer search patterns evolve from general terms to branded queries. Read More...

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Execs & Accounts for June 26, 2006
Media

Execs & Accounts for June 26, 2006

20y Zachary Rodgers

Execs & Accounts for June 26, 2006

IAC to rep Huffington Post inventory; CNBC hires Meredith Stark; Think Partnership adds three to board. Read More...

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Research: Internet Users Plagued by 'Banner Blindness'
Media

Research: Internet Users Plagued by 'Banner Blindness'

20y Enid Burns

Research: Internet Users Plagued by 'Banner Blindn...

An eye-tracking study finds users block out ads on the Web, especially when the creative is not relevant to what's on the page. Read More...

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Shopping Comparison Site Offers New Ad Model
Media

Shopping Comparison Site Offers New Ad Model

20y Kate Kaye

Shopping Comparison Site Offers New Ad Model

Jellyfish ranks retailers according to bid price, and splits that commission with consumers, thus lowering their purchase cost. Read More...

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Stinking Linking Vs. Creative Thinking
Search

Stinking Linking Vs. Creative Thinking

20y Mike Grehan

Stinking Linking Vs. Creative Thinking

Link baiting vs. link attracting. Read More

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Volume's Nice, But Quality Is King
Marketing

Volume's Nice, But Quality Is King

20y Dan Felter

Volume's Nice, But Quality Is King

What makes a good lead-gen offer? Read More

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Podcast Service to Give Ad Revenue Cut to Audio Hosts
Media

Podcast Service to Give Ad Revenue Cut to Audio Hosts

20y Kate Kaye

Podcast Service to Give Ad Revenue Cut to Audio Ho...

Just-launched TalkShoe enables podcasting via phone and will give a portion of audio ad revenue to content creators. Read More...

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Our Discontent With Marketing Efforts
Marketing

Our Discontent With Marketing Efforts

20y Sean Carton

Our Discontent With Marketing Efforts

A new study shows most marketers aren't happy with their marketing efforts. Why? Read More...

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Mind-Blowing/Expanding AdverGame
Media

Mind-Blowing/Expanding AdverGame

20y Rebecca Lieb

Mind-Blowing/Expanding AdverGame

Boy, is this thing hyper-cute, not to mention insane Read More...

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Product Recommendations: Free Beats Fee
Media

Product Recommendations: Free Beats Fee

20y Rebecca Lieb

Product Recommendations: Free Beats Fee

David's right Read More

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Candidate Creates Special Video for E-Mail
Media

Candidate Creates Special Video for E-Mail

20y Kate Kaye

Candidate Creates Special Video for E-Mail

The Internet enables political advertisers unprecedented abilities to get their messages out quickly and unencumbered by media interpretation Read Mor...

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Google Tests Ad-supported Video
Media

Google Tests Ad-supported Video

20y Kate Kaye

Google Tests Ad-supported Video

Google is running another ad test this week, this time for Google Video Read More...

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Dayparts, Day of Week, and Other Cherry-Picking Techniques
Paid Search

Dayparts, Day of Week, and Other Cherry-Picking Techniques

20y Kevin Lee

Dayparts, Day of Week, and Other Cherry-Picking Te...

The hows and whys: Google AdWords ad scheduling and MSN’s new incremental pricing for targeting. Read More...

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An Evolving Interactive Mind
Media

An Evolving Interactive Mind

20y Dorian Sweet

An Evolving Interactive Mind

Can we create memorable experiences on the Web? Read More

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Scion Campaign Has Personality-Driven Ads
Media

Scion Campaign Has Personality-Driven Ads

20y Kevin Newcomb

Scion Campaign Has Personality-Driven Ads

The technology, from rich media vendor Interpolls, updates ad content based on user interaction. Read More...

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Atlas Adds VOD Partner
Media

Atlas Adds VOD Partner

20y Zachary Rodgers

Atlas Adds VOD Partner

A deal affirms the company's commitment to trafficking ads in the nascent cable on-demand space. Read More...

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Billion-Dollar Brands' Word-of-Mouth Ambitions
Marketing

Billion-Dollar Brands' Word-of-Mouth Ambitions

20y Pamela Parker

Billion-Dollar Brands' Word-of-Mouth Ambitions

GM and P&G execs share strategies for coping with the rise of the consumer voice. Read More...

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Ruling the Roost: Word of Mouth, Part 1
Analytics

Ruling the Roost: Word of Mouth, Part 1

20y Bryan Eisenberg

Ruling the Roost: Word of Mouth, Part 1

Why word of mouth rules, and what to do about it. Part one of two. Read More...

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Execs & Accounts for June 23, 2006
Media

Execs & Accounts for June 23, 2006

20y Zachary Rodgers

Execs & Accounts for June 23, 2006

ExactTarget adds clients; 24/7 Real Media names European managing director. Read More...

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New Edelman Report Exposes Seedy Side of Ad Serving
Media

New Edelman Report Exposes Seedy Side of Ad Serving

20y Kate Kaye

New Edelman Report Exposes Seedy Side of Ad Servin...

The report implicates several companies including Falk eSolutions and AlmondNet. Read More...

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Jambo Tests Radio Pay-Per-Call Ads
Media

Jambo Tests Radio Pay-Per-Call Ads

20y Zachary Rodgers

Jambo Tests Radio Pay-Per-Call Ads

Jambo is testing pay-per-call ads in the radio environment, buying up remnant spots from a newish reverse auction firm called Bid4Spots Read More...

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Yahoo E-Mail - Send Verification
Media

Yahoo E-Mail - Send Verification

20y Rebecca Lieb

Yahoo E-Mail - Send Verification

Although this has apparently been around for a few months , I hardly ever use my Yahoo e-mail account, so it was news to me. When I hit 'send,' a veri...

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Review This Shoe
Media

Review This Shoe

20y Rebecca Lieb

Review This Shoe

Who's not getting into CGM? Shoes.com is encouraging customers to review shoes with a weekly $250 gift certificate offer Read More...

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Does the Web Give Good Branding?
Media

Does the Web Give Good Branding?

20y Zachary Rodgers

Does the Web Give Good Branding?

There's seems to be an uptick in angst lately about the Net's promise as a branding medium, at least when it comes to straight advertising. During rem...

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