Contest Seeks to Capture User-Created Ads
Media

Contest Seeks to Capture User-Created Ads

20y Zachary Rodgers

Contest Seeks to Capture User-Created Ads

Representatives of nine agencies and 15 brands will sit on a panel judging the work of citizen directors -- and maybe hiring them. Read More...

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Is Search Shrinking?
Marketing

Is Search Shrinking?

20y Rebecca Lieb

Is Search Shrinking?

Search's period of hypergrowth may well be coming to an end. But rumors of its death are greatly exaggerated. Read More...

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Execs & Accounts for March 3, 2006
Media

Execs & Accounts for March 3, 2006

20y Zachary Rodgers

Execs & Accounts for March 3, 2006

Two executive appointments at Neo@Ogilvy; Yahoo! Europe beefs up media team; BlueLithium hires Internet veterans. Read More...

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The Great Honesty
Media

The Great Honesty

20y Dorian Sweet

The Great Honesty

Advertising is sometimes known for being deceptive. But is the Internet's openness forcing us to a place of honesty? Read More...

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Nielsen//NetRatings: What Search Slowdown?
Media

Nielsen//NetRatings: What Search Slowdown?

20y Pamela Parker

Nielsen//NetRatings: What Search Slowdown?

The research firm releases figures that contrast with those of competitor comScore Media Metrix. Read More...

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All the News That’s Fit to Search Is Kinda Stale
Media

All the News That’s Fit to Search Is Kinda Stale

20y Kate Kaye

All the News That’s Fit to Search Is Kinda Stale

What if a news organization, employing professional journalists, wrote their news website like a wiki? Robert Niles over at the Online Journo Review w...

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Search and Donate
Media

Search and Donate

20y Enid Burns

Search and Donate

While not all things with " good " in the title are what they seem, GoodSearch , a Yahoo!-powered search engine aims to keep the "good" connotations o...

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Braun: Yahoo! Backing Off Original Content, Embracing Services
Media

Braun: Yahoo! Backing Off Original Content, Embracing Services

20y Zachary Rodgers

Braun: Yahoo! Backing Off Original Content, Embrac...

Remember the buzz around Yahoo!'s executive team of Hollywood all-stars? Well goodbye to all that Read More...

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Plagiarizing for the Engines
Media

Plagiarizing for the Engines

20y Zachary Rodgers

Plagiarizing for the Engines

WSJ columnist Lee Gomes goes undercover to explore the seedy underbelly of Web content creation Read More...

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AOL's "Sweeps" Programming
Media

AOL's "Sweeps" Programming

20y Pamela Parker

AOL's "Sweeps" Programming

While talking to AOL about the Dove campaign , Tina Sharkey, SVP of network and community programming, described the " Chief Everything Officer " micr...

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Dove Promotes Calming Night via "Webisodes"
Media

Dove Promotes Calming Night via "Webisodes"

20y Pamela Parker

Dove Promotes Calming Night via "Webisodes"

The Unilever brand uses Penny Marshall-directed videos to reach out to busy women. Read More...

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Where Local and Vertical Search Intersect
Local

Where Local and Vertical Search Intersect

20y Justin Sanger

Where Local and Vertical Search Intersect

Hint: It's right around the corner. Read More

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Internet Users Lined Up for Video
Audience

Internet Users Lined Up for Video

20y Enid Burns

Internet Users Lined Up for Video

Yahoo! leads Google in potential market share for video content offerings. Read More...

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'My ABC' to Launch With Ad-Supported Show Downloads
Media

'My ABC' to Launch With Ad-Supported Show Downloads

20y Pamela Parker

'My ABC' to Launch With Ad-Supported Show Download...

Disney's president and CEO lays out his vision for a "network of the future." Read More...

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Will SEMs Become "Metrics Marketers"?
Media

Will SEMs Become "Metrics Marketers"?

20y Kevin Newcomb

Will SEMs Become "Metrics Marketers"?

As search marketing principles move offline, metrics-focused SEMs will be well positioned to follow, experts at Search Engine Strategies believe. Read...

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Why Media Buyers Must Understand SEO
Media

Why Media Buyers Must Understand SEO

20y Tessa Wegert

Why Media Buyers Must Understand SEO

Why media strategists are working hard to improve their organic search skills. Read More...

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MasterCard Invites Viewers to Finish 'Priceless' Oscars Commercials
Media

MasterCard Invites Viewers to Finish 'Priceless' Oscars Commercials

20y Enid Burns

MasterCard Invites Viewers to Finish 'Priceless' O...

The company kicks off a contest to get viewers to complete spots shown during Sunday's Academy Awards show. Read More...

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SES Reacts to Reyes' Comments
Media

SES Reacts to Reyes' Comments

20y Zachary Rodgers

SES Reacts to Reyes' Comments

I've heard a wide range of reactions among SES attendees to Google CFO George Reyes' "Law of large numbers" comments , which sent the company's stock ...

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Site Maps and SEO
Search

Site Maps and SEO

20y P.J. Fusco

Site Maps and SEO

A well-constructed site map is fundamental to visibility on the Web. Read More...

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Execs & Accounts for March 1, 2006
Media

Execs & Accounts for March 1, 2006

20y Zachary Rodgers

Execs & Accounts for March 1, 2006

Revenue Science tries to get big in Japan; iProspect to establish San Francisco presence; and Shopping.com loses an exec. Read More...

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U.K. Internet Connectivity, December 2005
Audience

U.K. Internet Connectivity, December 2005

20y Enid Burns

U.K. Internet Connectivity, December 2005

U.K. Internet subscribers continue to shift to broadband from dialup connections. Read More...

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Creative Behavior
Data insights

Creative Behavior

20y Anna Papadopoulos

Creative Behavior

Solid behavioral campaigns begin as collaboration between media and creative. Read More...

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Relevant to the Game, Not the Gamer
Marketing

Relevant to the Game, Not the Gamer

20y Dave Evans

Relevant to the Game, Not the Gamer

If ads in a game environment aren't relevant to the game, they're effectively invisible. Read More...

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Lycos Goes for the Game
Media

Lycos Goes for the Game

20y Enid Burns

Lycos Goes for the Game

Lycos expands its gaming content in a bid to attract casual and enthusiast gamers. Read More...

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AOL Delivery: With and Without Goodmail
Email

AOL Delivery: With and Without Goodmail

20y Kirill Popov and Loren McDonald

AOL Delivery: With and Without Goodmail

Is 100 percent e-mail delivery a realistic goal (without signing up for the Enhanced Whitelist program)? Read More...

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Internet Ad Revenues Continued to Grow in the Fourth Quarter
Media

Internet Ad Revenues Continued to Grow in the Fourth Quarter

20y Enid Burns

Internet Ad Revenues Continued to Grow in the Four...

Revenues topped $3 billion for the second successive quarter in Q4. Read More...

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Nonprofit Activists Take Aim at AOL's E-Mail Plans
Media

Nonprofit Activists Take Aim at AOL's E-Mail Plans

20y Kate Kaye

Nonprofit Activists Take Aim at AOL's E-Mail Plans

A coalition of non-profits hopes to sway public sentiment against the ISP's plans for an e-mail certification program. Read More...

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