With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...
View articleThe publisher of "Destroy All Humans" and "Juiced" steps further into in-game advertising. Read More...
View articleWeb-only programming is evolving. Is it time for planners to execute Web-programming campaigns? Read More...
View articleShopLocal.com , owned by CrossMedia Services, which is itself owned by a slew of newspaper companies, has relaunched Read More...
View articleWe were invited recently to a press event at the United Nations that sounded suspiciously like a launch Read More...
View articleFox Searchlight creeps in at midnight tonight for a roadblock on MySpace.com to promote the retooled Wes Craven classic, "The Hills Have Eyes." The pi...
View articleSearch player Watson has launched a playful little poll, A Job For Jeeves . Want to send Jeeves to Google China? Get him a gig as Watson's lightbulb c...
View articleLast week, Google was rushing to " clarify " statements by its CFO that revenue growth levels could not be sustained, which sent its stock price for a...
View articleHas advertising's favored bogeyman of the past three years left the building? The Times' write-up of the Four A's conference in Orlando has this tidbi...
View articleSearch marketers who don’t track offline conversions may be underbudgeting their efforts by as much as half. Read More...
View articleMixing business and personal information in your B2B e-newsletter can pay off. Read More...
View articleMore than 50 microsites, each designed for a specific audience, roll out. Read More...
View articleGeneral Mills' Nature Valley brand promotes an outdoors lifestyle with a travel-focused site built upon user-posted data. Read More...
View articleAguilera joins Google as general director for Spain and Portugal; MusicNet's Greenberg joins Gemstar-TV Guide as head of TVGuide.com; Mass Transit Int...
View articleGoogle agrees to settle a class action click fraud case brought in an Arkansas state court. Read More...
View articleAlthough statewide and local political campaigns are exploring online efforts like e-mail and blog ads, most have a way to go before catching up with ...
View articlePublicis' new "futures practice" is an all-star media consultancy. ClickZ talks with its president, Nick Pahade. Read More...
View articleIt's still about scale, but it's about good data and technology, too. Read More...
View articleRSS feed search engine and ad network Feedster has partnered with Japanese conglomerate Mitsui to launch in Japan Read More...
View articleProfessional social networking site LinkedIn said it has turned the corner on profitability this month, largely due to its premium services Read More...
View articleFausto Fernos and his partner produce Feast of Fools Read More...
View articleToday's Wall Street Journal features a commentary piece regarding the ongoing "net neutrality" debate, by Bret Swanson, senior fellow at Seattle's Dis...
View articleNon-profits are scoffing at AOL's invitation to join its Enhanced Whitelist for free. The Electronic Frontier Foundation (EFF), which organizied a cab...
View articleMany Internet users sign up for opt-in mailings with a Yahoo!, Hotmail or other Web-based accounts. Read More...
View articleSome unexpected media placements for The Other White Meat. Read More
View articleIs a good defense the best offense? Read More
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