5 Reasons SEM Pros Should Run Facebook Advertising
Paid Search

5 Reasons SEM Pros Should Run Facebook Advertising

14y Kevin Lee

5 Reasons SEM Pros Should Run Facebook Advertising

The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Read More...

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Yahoo Unveils New Search Tool
Search

Yahoo Unveils New Search Tool

14y Gareth Morgan

Yahoo Unveils New Search Tool

Tool is designed for improved iPad, iPhone, and Web search. Read More...

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Links Are Effects, Not Causes
Search

Links Are Effects, Not Causes

14y Adam Audette

Links Are Effects, Not Causes

Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers. Read More...

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6 Tips for Driving E-Commerce Success in Japan
Asia

6 Tips for Driving E-Commerce Success in Japan

14y Andy Radovic

6 Tips for Driving E-Commerce Success in Japan

E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Read More...

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Facebook's Moment: Ready or Not, the Time Is Now
Search

Facebook's Moment: Ready or Not, the Time Is Now

14y Chris Copeland

Facebook's Moment: Ready or Not, the Time Is Now

Facebook must now grow into the promise the platform offers for the benefit of all. Read More...

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After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?
Paid Search

After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

14y Andrew Goodman

After Recent Revenue Grabs, Won't Google Be Right ...

The problem Google faces is that, at the end of the day, it's running an auction. Read More...

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On-Site SEO Still Works
Search

On-Site SEO Still Works

14y Marios Alexandrou

On-Site SEO Still Works

How can you make your consumers' visit more productive using data you already have? Read More...

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5 Things Asian Companies Should Do When Targeting the U.S. Market
Asia

5 Things Asian Companies Should Do When Targeting the U.S. Market

14y Motoko Hunt

5 Things Asian Companies Should Do When Targeting ...

These tips will show you how to successfully launch your site in the American market. Read More...

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The Web Analyst Job
Analytics

The Web Analyst Job

14y Gordon Choi

The Web Analyst Job

An overview of what a web analyst is required to know and do today. Read More...

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Google Penguin - 5 Tips for People Who Didn't Get Hurt
Search

Google Penguin - 5 Tips for People Who Didn't Get Hurt

14y Sage Lewis

Google Penguin - 5 Tips for People Who Didn't Get ...

Take advantage of the amazing opportunity to build an SEO strategy based on compelling content. Read More...

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Yahoo Woos Small Biz with Marketing Dashboard
Local

Yahoo Woos Small Biz with Marketing Dashboard

14y Susan Kuchinskas

Yahoo Woos Small Biz with Marketing Dashboard

New service provides consolidated view of marketing results and reputation. Read More...

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4 Ways Authorship Markup Enhances SEO
Search

4 Ways Authorship Markup Enhances SEO

14y Crispin Sheridan

4 Ways Authorship Markup Enhances SEO

A tool makes search more social. Here's how. Read More

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The New Social Considerations for PPC for Online Businesses
Paid Search

The New Social Considerations for PPC for Online Businesses

14y Lisa Raehsler

The New Social Considerations for PPC for Online B...

It's key to keep advertising initiatives integrated with your general social networking presence. Read More...

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Google AdWords for Video Improves YouTube Targeting
Media

Google AdWords for Video Improves YouTube Targeting

14y Jonathan Allen

Google AdWords for Video Improves YouTube Targetin...

Aims to bring analytical power of paid search to video content. Read More...

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Google AdWords Video Launches, Facebook Misses Q1
Paid Search

Google AdWords Video Launches, Facebook Misses Q1

14y Kevin Lee

Google AdWords Video Launches, Facebook Misses Q1

Keeping track of changes in search and social. Read More...

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The Importance of Standing for Something in Your Digital Investing
Search

The Importance of Standing for Something in Your Digital Investing

14y Chris Copeland

The Importance of Standing for Something in Your D...

If you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something. Read More...

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Match Type Mayhem: Did AdWords Just Exit the High Road?
Paid Search

Match Type Mayhem: Did AdWords Just Exit the High Road?

14y Andrew Goodman

Match Type Mayhem: Did AdWords Just Exit the High ...

Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match. Read More...

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Blog Optimization in Naver
Asia

Blog Optimization in Naver

14y Mark Kum

Blog Optimization in Naver

Three ways to optimize your blog in Naver. Read More

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Talk About SEO Like a Regular Marketer
Search

Talk About SEO Like a Regular Marketer

14y Marios Alexandrou

Talk About SEO Like a Regular Marketer

Restating SEO in terms that are more likely to be understood by other marketers could increase comprehension, gain stronger buy-in, and lead to larger...

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Turbo Charging Your Paid Search Campaigns
Asia

Turbo Charging Your Paid Search Campaigns

14y Prabhvir Sahmey

Turbo Charging Your Paid Search Campaigns

Learn how to maximize your return of every penny in your marketing budget. Read More...

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Google Semantic Search and SEO
Search

Google Semantic Search and SEO

14y Ron Jones

Google Semantic Search and SEO

As semantic search evolves it will become more important to focus on picking the right keywords based on user intent and mapping them to relevant cont...

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Drawing Ideas From Draw Something
Asia

Drawing Ideas From Draw Something

14y Lee Peilin

Drawing Ideas From Draw Something

What is the draw of Draw Something and what can we marketers learn from it? Read More...

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Google CEO Douses Acquisition Talk
Display Advertising

Google CEO Douses Acquisition Talk

14y Christopher Heine

Google CEO Douses Acquisition Talk

Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Read More...

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Content Theft: What to Do When It Happens
Search

Content Theft: What to Do When It Happens

14y Sage Lewis

Content Theft: What to Do When It Happens

Why you should think twice before sending out a cease-and-desist note. Read More...

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Fostering Enterprise-Wide Adoption of SEO
Search

Fostering Enterprise-Wide Adoption of SEO

14y Crispin Sheridan

Fostering Enterprise-Wide Adoption of SEO

In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger pi...

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Display Ads All Grown Up
Paid Search

Display Ads All Grown Up

14y Lisa Raehsler

Display Ads All Grown Up

Five new powerful display advertising options in Google AdWords. Read More...

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Key Tips on Measuring SEO and Keyword Performance
Search

Key Tips on Measuring SEO and Keyword Performance

14y Ron Jones

Key Tips on Measuring SEO and Keyword Performance

A look at several analytics factors you can study to get a better idea of keyword performance aside from just ranking. Read More...

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