How a customer reviews strategy can impact SEO
Ecommerce

How a customer reviews strategy can impact SEO

10y Tereza Litsa

How a customer reviews strategy can impact SEO

Chris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week ab...

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Seven easy rules for more effective email communication
Acquisition

Seven easy rules for more effective email communication

10y Cory Collins

Seven easy rules for more effective email communic...

No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.  This is particularly true ...

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Google’s latest algorithm update: did anything happen and what might it affect?
Search

Google’s latest algorithm update: did anything happen and what might it aff...

10y Christopher Ratcliff

Google’s latest algorithm update: did anything hap...

Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at h...

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How can social proof help SEO?
Search

How can social proof help SEO?

10y Tereza Litsa

How can social proof help SEO?

Social proof can be very effective for general marketing and on-site conversions, but it can also impact your SEO efforts. Social proof is about build...

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Google AMP evolves to tackle ecommerce
Ecommerce

Google AMP evolves to tackle ecommerce

10y Guest Writer

Google AMP evolves to tackle ecommerce

Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP proje...

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11 tweets and takeaways from ClickZ Live and Shift San Francisco
Acquisition

11 tweets and takeaways from ClickZ Live and Shift San Francisco

10y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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12 video SEO tips to help improve your search rankings
Search

12 video SEO tips to help improve your search rankings

10y Tereza Litsa

12 video SEO tips to help improve your search rank...

Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Read More...

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Why are enterprise companies missing out on search?
Paid Search

Why are enterprise companies missing out on search?

10y Rebecca Sentance

Why are enterprise companies missing out on search...

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advert...

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11 common SEO myths to ignore in 2016
Search

11 common SEO myths to ignore in 2016

10y Tereza Litsa

11 common SEO myths to ignore in 2016

With so much written about it, it’s easy for myths and misunderstandings around SEO to take hold.  Whether you’re an expert or a beginner at SEO...

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How much SEO knowledge do content marketers need?
Content

How much SEO knowledge do content marketers need?

10y Graham Charlton

How much SEO knowledge do content marketers need?

Thanks to various Google changes over the last few years, content marketing and SEO are ever more dependent on each other.  They used to be very separ...

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What content lengths work online, and which do people trust?
Content

What content lengths work online, and which do people trust?

10y Graham Charlton

What content lengths work online, and which do peo...

There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role ...

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55% of users don't recognise PPC ads in Google search results
Paid Search

55% of users don't recognise PPC ads in Google search results

10y Graham Charlton

55% of users don't recognise PPC ads in Google sea...

There is still confusion over which search results are ads and which are organic, at least in the minds of some web users.  According to a new survey,...

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Which Olympics TV ads drove consumer searches?
Mobile

Which Olympics TV ads drove consumer searches?

10y Graham Charlton

Which Olympics TV ads drove consumer searches?

With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...

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How to create winning ad copy using a scientific approach
Acquisition

How to create winning ad copy using a scientific approach

10y Purna Virji

How to create winning ad copy using a scientific a...

I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...

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As Google AMP enters the mobile SERPs, some see lower CTRs
Data insights

As Google AMP enters the mobile SERPs, some see lower CTRs

10y Al Roberts

As Google AMP enters the mobile SERPs, some see lo...

Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...

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What are the top 10 most popular search engines?
Data insights

What are the top 10 most popular search engines?

10y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

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Five simple SEO practices to remember when setting up a new blog
Search

Five simple SEO practices to remember when setting up a new blog

10y Ryan Boachie

Five simple SEO practices to remember when setting...

When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidan...

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Are you paying enough attention to reviews in your local SEO?
Local

Are you paying enough attention to reviews in your local SEO?

10y Rebecca Sentance

Are you paying enough attention to reviews in your...

Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...

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What are the most common on-page SEO issues and how can you fix them?
Search

What are the most common on-page SEO issues and how can you fix them?

10y Christopher Ratcliff

What are the most common on-page SEO issues and ho...

Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of...

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17 useful search marketing stats from Merkle's Q2 2016 report
Paid Search

17 useful search marketing stats from Merkle's Q2 2016 report

10y Philippa Martinez

17 useful search marketing stats from Merkle's Q2 ...

This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...

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How can you make your videos rank better on YouTube?
Search

How can you make your videos rank better on YouTube?

10y Graham Charlton

How can you make your videos rank better on YouTub...

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer...

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Quiz: How well do you know these 25 SEO abbreviations?
Paid Search

Quiz: How well do you know these 25 SEO abbreviations?

10y Christopher Ratcliff

Quiz: How well do you know these 25 SEO abbreviati...

SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-fille...

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Why you need a joined up content and SEO strategy
Content

Why you need a joined up content and SEO strategy

10y Graham Charlton

Why you need a joined up content and SEO strategy

Some brands are creating great content, but it can fail to reach its full potential if SEO isn't considered as part of the strategy. Read More...

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How to increase your remarketing ad conversions in five steps
Paid Search

How to increase your remarketing ad conversions in five steps

10y Jennifer Kennedy

How to increase your remarketing ad conversions in...

Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the we...

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Google launches imported call conversions
Acquisition

Google launches imported call conversions

10y Al Roberts

Google launches imported call conversions

If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...

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Has Brexit helped give The Telegraph an SEO boost?
Content

Has Brexit helped give The Telegraph an SEO boost?

10y Graham Charlton

Has Brexit helped give The Telegraph an SEO boost?

Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate.  This in tu...

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How to use purchase intent for more effective keyword search
Disruptive MarTech

How to use purchase intent for more effective keyword search

10y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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