Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Read More...
View articleThe platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Read More...
View articleSocial media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...
View articleCompanies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Read More...
View articleEven businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Read More...
View articleLine, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Read More...
View articleTo show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh ...
View articleDigital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...
View articleAs Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...
View articleIn this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how t...
View articleAre you using social tools effectively enough that they could help you move forward in your digital marketing career? Read More...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleAccording to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maint...
View articleA recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many br...
View articleThese five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Read More...
View articleIn a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan...
View articleBrands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Read More...
View articleThe U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Read More...
View articleFacebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...
View articleA look at what new domain names and hashtags have in common. Read More...
View articleSocial media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Read More...
View articleLast night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaig...
View articleDevising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calend...
View articleThe recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing b...
View articleIn a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting elem...
View articleThe social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products ...
View articleThe future of social media is in ephemeral content, but the question of just how to monetize that content remains. Read More...
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