Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...
View articleWeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...
View articleFrom ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...
View articleEarlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...
View articleWe've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Read...
View articleTwitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...
View articleGoogle may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...
View articleWhen you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. Wha...
View articleInstagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into ...
View articleIn addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts ...
View articleAlibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management p...
View articleFacebook's relationship status with Microsoft's Bing has changed to "it's complicated." Read More...
View articleThe image-sharing platform is also launching verified badges and vowing to kick out spammers. Read More...
View articleAs the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...
View articleGetting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak u...
View articleIn the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Read More...
View articleUsers can now prevent Facebook from telling senders that they saw their messages. Read More...
View articleFacebook has joined forces with antivirus firm ESET to offer users the ability to scan for viruses and malware. Read More...
View articleTwitter users have been given quicker and easier options for blocking offensive content on the social network. Read More...
View articleMany brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Read More...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleThese six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms...
View articleAs competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on th...
View articleNikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...
View articleDirect message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat. Read More...
View articleThere has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need t...
View articleAlibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Read...
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