Filmed from the perspective of one passenger, the film from Virgin America recreates a hellish flight from Newark Liberty International Airport to San...
View articleEver fancied yourself as a star of the big screen? Well Lenovo’s new campaign is giving London’s commuters a chance to feature in a real-time ad on th...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleTraditional trailers aren't enough anymore. Stunt viral's, such as the 'Devil Baby Attack', used to promote 'Devil's Due' has clawed in 48,204,575m vi...
View articleUsing findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...
View articleIn a bid to promote its dentistry services, Bupa has released an adorable adventure film featuring the tooth fairy and - you. Read More...
View articleIf your brand needs a bit of publicity, come up with a good enough stunt, film it, and it will go viral - like The North Face, in South Korea. Korean ...
View articleWith the total number of websites now exceeding one billion (as of September this year) could the internet's insatiable appetite for expansion be thre...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View article"Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube ...
View articleUrbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...
View articleVideo strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to se...
View articleIt's Saturday...are you hungover/lying in bed unable to move further than your comfy mattress prison of no motivation? Then watch this month's latest ...
View articleOnline video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Read More...
View articleIn these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...
View articleThe agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...
View articleVideo is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...
View articleMr Bean dithers back onto our screens playing the role of a "Kung Fu master", who comes undone in the face of hunger. Read More...
View articleTry and stop your ovaries from bursting (men, you can imagine) when watching the ADORABLE 8-month-old baby Hadley flex with her father. Read More...
View articleJohnnie Walker has launched a film and digital push featuring Formula 1 driver, Jenson Button, to promote its retail partnership with Tesco. The campa...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleAlthough original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...
View articleEat has made great use of YouTube's skip button, to remind viewers not to miss breakfast (and pop into their store for a bacon bap). Read More...
View articleCoca-Cola released a video with French duo and Beyonce favourites, ‘Les Twins’, to showcase the content in the mobile game, which can be unlocked usin...
View articleWill Apple ever shake the #BendGate ridicule? Read More
View articleBrands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purcha...
View articleBy utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View article