Live From Salt Lake City, It's Domino's Pizza
Marketing

Live From Salt Lake City, It's Domino's Pizza

13y Lisa Lacy

Live From Salt Lake City, It's Domino's Pizza

The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Read More...

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The Ad That Got Everyone Talking - and Not in a Good Way
Media

The Ad That Got Everyone Talking - and Not in a Good Way

13y Melanie White

The Ad That Got Everyone Talking - and Not in a Go...

Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...

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How to Start a Video Blog for Your Small Business
Media

How to Start a Video Blog for Your Small Business

13y Chad Hill

How to Start a Video Blog for Your Small Business

Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and...

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How Orabrush Harnessed the Power of Video Marketing
Media

How Orabrush Harnessed the Power of Video Marketing

13y Greg Jarboe

How Orabrush Harnessed the Power of Video Marketin...

What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subs...

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Adobe Primetime Offers Modular TV Tools
Media

Adobe Primetime Offers Modular TV Tools

13y Susan Kuchinskas

Adobe Primetime Offers Modular TV Tools

Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...

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Online Video Has a Completion Rate of Almost 50%
Media

Online Video Has a Completion Rate of Almost 50%

13y James Dohnert

Online Video Has a Completion Rate of Almost 50%

Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Read More...

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Cross-Platform Content Requires Cross-Platform Understanding
Media

Cross-Platform Content Requires Cross-Platform Understanding

13y Frank Sinton

Cross-Platform Content Requires Cross-Platform Und...

The three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Read More...

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Video Killed the 360° Image?
Media

Video Killed the 360° Image?

13y Justin Foster

Video Killed the 360° Image?

We might just see this perennial image stalwart transformed by the relentless progress of online video. Read More...

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Native Video Ads More Effective Than Pre-Roll Ads
Audience

Native Video Ads More Effective Than Pre-Roll Ads

13y James Dohnert

Native Video Ads More Effective Than Pre-Roll Ads

A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...

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Optimizing Videos for Search: A Complete Guide
Media

Optimizing Videos for Search: A Complete Guide

13y Benjamin Spiegel

Optimizing Videos for Search: A Complete Guide

Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...

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YouTube Hits One Billion Monthly Users
Media

YouTube Hits One Billion Monthly Users

13y Dan Worth

YouTube Hits One Billion Monthly Users

Google touts success of video service. Read More

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1.5 Billion People Will Watch Video Online by 2016
Ad Industry Metrics

1.5 Billion People Will Watch Video Online by 2016

13y James Dohnert

1.5 Billion People Will Watch Video Online by 2016

Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...

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How to Create a Mobile-Friendly Video Marketing Campaign
Media

How to Create a Mobile-Friendly Video Marketing Campaign

13y Adria Saracino

How to Create a Mobile-Friendly Video Marketing Ca...

When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-frien...

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Web-fomercials Move Product for Ball Home Canning
Media

Web-fomercials Move Product for Ball Home Canning

13y Susan Kuchinskas

Web-fomercials Move Product for Ball Home Canning

TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...

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AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
Media

AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Pret...

13y Greg Jarboe

AdWords for Video Makes Reporting More Consistent,...

AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how...

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Machinima and Ultra Music Form Partnership to Boost Engagement
Media

Machinima and Ultra Music Form Partnership to Boost Engagement

13y Melanie White

Machinima and Ultra Music Form Partnership to Boos...

Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brand...

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Ooyala Lets ESPN Embed Video in Tweets
Media

Ooyala Lets ESPN Embed Video in Tweets

13y Susan Kuchinskas

Ooyala Lets ESPN Embed Video in Tweets

Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...

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HubSpot Integrates Vidyard for Video Impact Assessment
Media

HubSpot Integrates Vidyard for Video Impact Assessment

13y Mary Lisbeth D'Amico

HubSpot Integrates Vidyard for Video Impact Assess...

HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to...

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Over 11B Online Video Ads Were Viewed in December
Ad Industry Metrics

Over 11B Online Video Ads Were Viewed in December

13y James Dohnert

Over 11B Online Video Ads Were Viewed in December

Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...

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Pros and Cons of Editing Video in the Cloud
Media

Pros and Cons of Editing Video in the Cloud

13y Adria Saracino

Pros and Cons of Editing Video in the Cloud

If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be...

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Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere
Media

Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere

13y Mary Lisbeth D'Amico

Cinemax Uses GIFs for Digital Tie-In to Banshee Pr...

Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball...

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Tremor Video Releases 2013 Video Predictions
Media

Tremor Video Releases 2013 Video Predictions

13y Lisa Lacy

Tremor Video Releases 2013 Video Predictions

The predictions include touch, transmedia, and ERPs. Read More...

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Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch
Media

Video Is Lifeblood of Li-Ning's 'New China' Sneaker Launch

13y Joan Voight

Video Is Lifeblood of Li-Ning's 'New China' Sneake...

Video-centric Beijing brand sells online only. Read More...

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56% Plan to Use Social Media Analytics in 2012
Media

56% Plan to Use Social Media Analytics in 2012

13y Team ClickZ

56% Plan to Use Social Media Analytics in 2012

Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Read More...

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Velocity World Media Teams Up With Zoom Media
Media

Velocity World Media Teams Up With Zoom Media

13y Lisa Lacy

Velocity World Media Teams Up With Zoom Media

The partnership will enable the companies to target B2B and B2C audiences. Read More...

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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Ad Industry Metrics

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

13y James Dohnert

63 Percent of Mobile Video Viewing Occurs at Home,...

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...

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How to Choose an Online Video Platform
Media

How to Choose an Online Video Platform

13y Mike Dodge

How to Choose an Online Video Platform

Publishers can overcome these three typical challenges. Read More...

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