Users streamed more videos and spent more time doing so in January 2011 compared with the same period the previous year. Read More...
View articleAutomotive brand wraps its "Imported From Detroit" creative around portal's movies section. Read More...
View articleMixed martial arts brand will air exclusive fights on the social site for the third time in six weeks. Read More...
View articleSports camera maker GoPro sees 35 percent completion rate with TrueView ads. Read More...
View articleVolkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos. Read More...
View articleHulu's monetization increased significantly in each of the past two years. Read More...
View articleYouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts. Read More...
View articleTremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Read More...
View articleOlympic champ injects youth and enthusiasm into tire company's advertising Read More...
View articleTwo major brands highlight how advertisers are ramping up social media around the Super Bowl. Read More...
View articleBeauty startup has used a light marketing touch, growing its community on social and video channels. Read More...
View articleNew TV spot will be seeded online by an Old Spice "superfan." Read More...
View articleA new take on the classic "walk around" car commercial format. Read More...
View articleVacation rentals brand is arming its network of home renters with customized versions of Super Bowl ad. Read More...
View articleVideo ads had greater reach among U.K. users than those in the U.S. over the course of the month. Read More...
View articleBig brands are increasingly tapping online video personalities for product placement. Read More...
View articleOnline video ads continue to reach more U.S. users, as publishers and networks serve more ads month-over-month. Read More...
View articleSpots about local news broadcasts drive traffic and engagement on CBS affiliate's website. Read More...
View articleSMG has dibs on addressable TV ad inventory at national scale. Read More...
View articleSixty-three percent of advertisers say increase will be funded from TV budgets, while 70 percent say they will come from online budgets. Read More...
View article"The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy. Read More...
View article"Chief Household Officer" videos promote "ePrint" initiative. Read More...
View articleAdvertisers can now allow users to skip pre-roll ads, or to choose which ad they would prefer to watch. Read More...
View articleSearch giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Read More...
View articleLong-form video site served twice as many ads as other video properties over the course of the month. Read More...
View articleLean Cuisine, Febreze, and Cottonelle are also onboard with 11-year-old SheKnows.com's new original programming initiative. Read More...
View articleAd buy gave way to social media campaign and a follow-up video starring the 88-year-old actress. Read More...
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