Merged entity will be second largest online video ad company in the U.S. behind Hulu, says comScore. Read More...
View articleCampaigns use in-banner and in-stream video in a serious way, but some worry about a lack of geo-targeted inventory. Read More...
View articleCarhartt appears to be having fun remixing its first TV spot for the online medium. Read More...
View articleAutumn brought a sharp uptick in the number of firms supporting the sale of non-display formats through exchanges. Read More...
View articleIt's early days for interactive pre-roll, but there are signs the format marks a significant evolution of video advertising. Read More...
View articleComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Read More...
View articleCompany also plans expansion into mobile ad space and a 2011 IPO. Read More...
View articleRepublican agency Targeted Victory has been working with audience data firm Lotame for nearly a year to develop video ad targeting platform. Read More...
View articleLatest extension of Ecomagination effort is well on track to meet goal of 10 million views within three months. Read More...
View articlePromoted video placements lead viewers to a slew of mocking comments left by YouTube users. Read More...
View articleFacebook has been named the second largest online video property in the U.S. when ranked by unique viewers. Read More...
View articleGoogle's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Read More...
View articleUnderscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...
View articleSlick online venue was built in collaboration with Goodby and Unit9 co-founder Piero Frescobaldi. Read More...
View articleDeal comes amid rumors that AOL may also acquire TechCrunch. Read More...
View articleThe network will sell video ads into applications on mobile devices such as the iPhone and Android. Read More...
View articleNew execs will pursue relationships with studios, broadcasters and cable networks. Read More...
View articlePop band enlists so-called YouTube celebrities to spread the word for its new album. Weezer has been innovative in using the video site for the last y...
View articleOver-the-top campaign includes an iPhone game, Web series, and social media outreach. Read More...
View articleA Q&A with Brian Donahue of Craft Media/Digital about their video work for the RNC. Read More...
View articleThe Republican primary candidate for NY Governor turned a simple Google tool for making search-based videos into a contest. Read More...
View articleRay-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations. Read More...
View articleFans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and T...
View articleStationary brand invites users to dictate the outcome of a YouTube video with new campaign. Read More...
View articleAn in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss'...
View articleEven if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki...
View articleYouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...
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