Bink: The app which gives rewards in exchange for brand attention
Disruptive MarTech

Bink: The app which gives rewards in exchange for brand attention

11y Leighann Morris

Bink: The app which gives rewards in exchange for ...

Bink is a new app which aims to get consumers interacting with brands by taking photos of company logos in exchange for rewards. The app has revealed ...

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Netflix maps trending TV topics with FOMOmeter
Disruptive MarTech

Netflix maps trending TV topics with FOMOmeter

11y Huw Jenkins

Netflix maps trending TV topics with FOMOmeter

Netflix has launched an online FOMOmeter capable of analysing consumption habits across different regions within the UK and Ireland. Read More...

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Pimm’s O’Clock: Summer-activated outdoor campaign reacts to weather
Acquisition

Pimm’s O’Clock: Summer-activated outdoor campaign reacts to weather

11y Huw Jenkins

Pimm’s O’Clock: Summer-activated outdoor campaign ...

Diageo is launching a handy out-of-home (OOH) campaign to let thirsty commuters know when it's time to grab a jug of Pimm's. Read More...

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Google patents “creepy” toys that listen to you
Disruptive MarTech

Google patents “creepy” toys that listen to you

11y Huw Jenkins

Google patents “creepy” toys that listen to you

SmartUp, a legal tech firm, recently spotted the three-year old patent for devices that would turn their heads towards users and listen to what they w...

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47+ things you should know about WhatsApp (Infographic)
Disruptive MarTech

47+ things you should know about WhatsApp (Infographic)

11y Huw Jenkins

47+ things you should know about WhatsApp (Infogra...

As of April 2015, the app has more than 800 million active users and it is racing for the 1 billion mark at blazing speed. So, as nearly one-seventh o...

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German beer company uses facial recognition to target women
Acquisition

German beer company uses facial recognition to target women

11y Huw Jenkins

German beer company uses facial recognition to tar...

Astra Bierre is installing digital wizardry in a creative ad to target the lady beer drinker, claiming it's the first ever beer-ad only for women. Rea...

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Facebook planning to let brands connect with consumers via WhatsApp
Disruptive MarTech

Facebook planning to let brands connect with consumers via WhatsApp

11y Huw Jenkins

Facebook planning to let brands connect with consu...

WhatsApp, which boasts some 800m users worldwide, could soon become a very attractive tool for marketers looking to tap into a highly engaged and acti...

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L'Oreal to start 3D-printing skin
Disruptive MarTech

L'Oreal to start 3D-printing skin

11y Leighann Morris

L'Oreal to start 3D-printing skin

L’Oreal has announced a partnership with bio-engineering company Organovo, to develop a 3D printing process to create human skin. The new development ...

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How to make friends and influence customers
Disruptive MarTech

How to make friends and influence customers

11y Katy Menczer

How to make friends and influence customers

Consumers are expecting more from brands’ social media interactions – and are willing to both vent frustrations and praise successes publicly. How can...

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Japanese smartphone company lets you make payments with your eyes
Disruptive MarTech

Japanese smartphone company lets you make payments with your eyes

11y Leighann Morris

Japanese smartphone company lets you make payments...

The ‘Arrows NX F-04G’ by NTT Docomo is the world’s first smartphone that allows users to pay for items by looking directly into the camera. Read More...

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Testing emotional impact: Is facial coding reshaping strategy?
Disruptive MarTech

Testing emotional impact: Is facial coding reshaping strategy?

11y Huw Jenkins

Testing emotional impact: Is facial coding reshapi...

With big players such as Kellogg's making facial coding central to its ad strategy, will marketers race to consider consumers' subtle and fleeting emo...

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73% of Brits interacting with travel-related content on mobile
Disruptive MarTech

73% of Brits interacting with travel-related content on mobile

11y Huw Jenkins

73% of Brits interacting with travel-related conte...

The research revealed that smartphone users in the UK are the most likely to access travel content in a given month – highlighting the increasing oppo...

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Where are London's most Instagrammed spots?
Disruptive MarTech

Where are London's most Instagrammed spots?

11y Huw Jenkins

Where are London's most Instagrammed spots?

Hyde Park is London's most snapped location on Instagram, according to research from Love Home Swap. Explore the most popular London sites, as seen th...

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Why Domino's flooded Twitter with pizza emojis
Acquisition

Why Domino's flooded Twitter with pizza emojis

11y Huw Jenkins

Why Domino's flooded Twitter with pizza emojis

On Tuesday this week Domino’s served up masses of cryptic pizza emoji-stuffed tweets in, of course, another stunt to promote its everything, everywher...

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Google approved 40% of 250K 'right to be forgotten' requests in last year
Disruptive MarTech

Google approved 40% of 250K 'right to be forgotten' requests in last year

11y Leighann Morris

Google approved 40% of 250K 'right to be forgotten...

It’s one year on from the the ‘EU Right to be Forgotten’ ruling, and reports have emerged that Google has processed 253,617 data removal requests sinc...

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The Post Office is using biometrics to improve customer experience
Disruptive MarTech

The Post Office is using biometrics to improve customer experience

11y Huw Jenkins

The Post Office is using biometrics to improve cus...

The experiment is designed to highlight points where the body reacts badly to things such as poor signage in a bid to better understand the 17 million...

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#LookingForYou: Battersea Dogs Home uses RFID chips in latest campaign
Acquisition

#LookingForYou: Battersea Dogs Home uses RFID chips in latest campaign

11y Leighann Morris

#LookingForYou: Battersea Dogs Home uses RFID chip...

Battersea Dogs Home want their dogs to make a lasting impression on you, beyond your initial glance at a leaflet - which is why the charity embedded R...

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Google self-driving cars have been in 11 accidents
Disruptive MarTech

Google self-driving cars have been in 11 accidents

11y Huw Jenkins

Google self-driving cars have been in 11 accidents

Chris Urmson, who heads up self-driving cars at Google, said: "If you spend enough time on the road, accidents will happen whether you’re in a car or ...

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Amazon publishes GPS drone delivery plans
Disruptive MarTech

Amazon publishes GPS drone delivery plans

11y Leighann Morris

Amazon publishes GPS drone delivery plans

Amazon's newly published drone delivery plans, revealed by a posting in the US patent office, detail the service's ability to track the location of th...

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Microsoft to end Windows versions
Disruptive MarTech

Microsoft to end Windows versions

11y Huw Jenkins

Microsoft to end Windows versions

Windows 10 will be the “last version” of the dominant Windows operating system. Instead of new stand-alone versions, Windows 10 will be improved in re...

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Which brand won the General Election social hype? (Poll)
Acquisition

Which brand won the General Election social hype? (Poll)

11y Huw Jenkins

Which brand won the General Election social hype? ...

This year's General Election is over and the Tories reign supreme. While the political losers nurse their wounds, we want to know which brand won your...

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Google offering new mobile ad units
Disruptive MarTech

Google offering new mobile ad units

11y Leighann Morris

Google offering new mobile ad units

Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables co...

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Fuller's tweeting Londers to free pint in social stunt
Acquisition

Fuller's tweeting Londers to free pint in social stunt

11y Huw Jenkins

Fuller's tweeting Londers to free pint in social s...

Fuller’s is treating punters to a free pint of London Pride, thanks to a unique social media campaign inviting people to join its daily brewery taste ...

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The average Chinese consumer spends more than 40 mins a day on WeChat
Disruptive MarTech

The average Chinese consumer spends more than 40 mins a day on WeChat

11y Leighann Morris

The average Chinese consumer spends more than 40 m...

The average Chinese WeChat user reads news and other material on the app twice a day, for a total length of more than 40 minutes, according to new res...

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Most mentioned B2B brands broken down by UK county
Disruptive MarTech

Most mentioned B2B brands broken down by UK county

11y Huw Jenkins

Most mentioned B2B brands broken down by UK county

The research from Brandwatch found that 53.8% of all 10 B2B industry conversations on social is about the business software sector. Find out which B2B...

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Microsoft reveals new web browser 'Edge'
Disruptive MarTech

Microsoft reveals new web browser 'Edge'

11y Leighann Morris

Microsoft reveals new web browser 'Edge'

Microsoft Edge is the all-new Windows 10 browser, with new features that enable users to write directly on web pages, read offline, and more. Read Mor...

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Could your ear replace the fingerprint?
Disruptive MarTech

Could your ear replace the fingerprint?

11y Huw Jenkins

Could your ear replace the fingerprint?

Yahoo is looking into ways of using a smartphone owners' ear, rather than a fingerprint or password, as a cheaper form of biometric authentication. Re...

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