Facebook rolls out relevance score for ads
Disruptive MarTech

Facebook rolls out relevance score for ads

11y Leighann Morris

Facebook rolls out relevance score for ads

In a blog post, Facebook has introduced a new feature: relevance scores for ads, in another effort to refine ads that users see in their Facebook News...

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New Facebook feature plans ahead for users' deaths
Disruptive MarTech

New Facebook feature plans ahead for users' deaths

11y Leighann Morris

New Facebook feature plans ahead for users' deaths

Good news! Sort of... Facebook has rolled out a new feature in the US - legacy contact - which gives users control over what happens to their accounts...

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The alphabet: According to Google (Infographic)
Disruptive MarTech

The alphabet: According to Google (Infographic)

11y Huw Jenkins

The alphabet: According to Google (Infographic)

Take note how giants like Amazon, Google, Facebook and YouTube tend to dominate local searches, in particular Facebook, YouTube and Google who come up...

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79% of big UK brands will implement proximity marketing within 6 months
Disruptive MarTech

79% of big UK brands will implement proximity marketing within 6 months

11y Huw Jenkins

79% of big UK brands will implement proximity mark...

Major brands are shifting significant marketing resources to proximity marketing, marking a signalled nod towards the explosion of beacon-led consumer...

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UK 'green lights' driverless cars
Disruptive MarTech

UK 'green lights' driverless cars

11y Huw Jenkins

UK 'green lights' driverless cars

The UK government has given the 'green-light' to public trials of AI-led vehicles, in a bid to become a world leader in driverless tech. Read More...

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Facebook launches 'Place Tips'
Disruptive MarTech

Facebook launches 'Place Tips'

11y Leighann Morris

Facebook launches 'Place Tips'

Facebook has launched a new feature which highlights local sights, places of interest and restaurant recommendations based the location of its users, ...

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Facebook's new privacy policy tracks users off-site
Disruptive MarTech

Facebook's new privacy policy tracks users off-site

11y Leighann Morris

Facebook's new privacy policy tracks users off-sit...

Facebook's revised privacy policy, which all users are automatically signed up to, allows the social networking site to track users' activity even aft...

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Promoted Tweets expanded outside platform
Disruptive MarTech

Promoted Tweets expanded outside platform

11y Huw Jenkins

Promoted Tweets expanded outside platform

Twitter has flown its nest, offering its paid-for Tweets service outside its own platform through partnerships with the mobile app Flipboard and Yahoo...

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Google's war against bad ads (Infographic)
Disruptive MarTech

Google's war against bad ads (Infographic)

11y Huw Jenkins

Google's war against bad ads (Infographic)

Google has published a new report which explores its efforts to keep the advertising ecosystem clean and safe for users, advertisers, and publishers. ...

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'Tinder Plus' premium feature to unlock cities and reclaim accidental lefties
Disruptive MarTech

'Tinder Plus' premium feature to unlock cities and reclaim accidental lefti...

11y Huw Jenkins

'Tinder Plus' premium feature to unlock cities and...

App-based matchmaker – Tinder – continues to monetise its offerings with the launch of a paid-for version, allowing users to ‘undo’ the dreaded accide...

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Microsoft shakes off sluggish performance with positive search ad results
Disruptive MarTech

Microsoft shakes off sluggish performance with positive search ad results

11y Huw Jenkins

Microsoft shakes off sluggish performance with pos...

In a market dominated by the colossal G-word, Microsoft has managed to make impressive strides – reporting a 23% rise in search advertising – bumping ...

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Booming app downloads set “new reality” for marketers
Disruptive MarTech

Booming app downloads set “new reality” for marketers

11y Huw Jenkins

Booming app downloads set “new reality” for market...

“Consumer demand across iOS and Android is rising, which draws significant attention from major brands who are putting cost pressure on the games and ...

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Why do 81% of people abandon online booking? (Infographic)
Disruptive MarTech

Why do 81% of people abandon online booking? (Infographic)

11y Huw Jenkins

Why do 81% of people abandon online booking? (Info...

This infographic from SaleCycle reveals that a staggering amount of people abandon their online travel booking - but why? How can marketers recapture ...

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Tool to gather and share digital insights for busy marketers
Disruptive MarTech

Tool to gather and share digital insights for busy marketers

11y Huw Jenkins

Tool to gather and share digital insights for busy...

TheEditorEye platform allows executives to curate key insights from global news and easily share them across their entire senior teams without jumping...

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Project HoloLens: Has Microsoft unveiled a digital revolution?
Disruptive MarTech

Project HoloLens: Has Microsoft unveiled a digital revolution?

11y Huw Jenkins

Project HoloLens: Has Microsoft unveiled a digital...

Microsoft has become the latest tech giant to join the headset-clad gang, unveiling what it's calling "the next generation of computing", even going s...

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WhatsApp you say? Messaging service now available on desktop
Disruptive MarTech

WhatsApp you say? Messaging service now available on desktop

11y Huw Jenkins

WhatsApp you say? Messaging service now available ...

Following a crackdown on third-party desktop apps, WhatsApp has launched its own computer-based messaging alternative. Read More...

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Buzz off: Most overused marketing jargon revealed
Disruptive MarTech

Buzz off: Most overused marketing jargon revealed

11y Huw Jenkins

Buzz off: Most overused marketing jargon revealed

Unfortunately marketing is splattered with a vast array of industry-related buzzwords, and the worst offender has been named and shamed. Read More...

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Shazam a $1bn global success
Disruptive MarTech

Shazam a $1bn global success

11y Leighann Morris

Shazam a $1bn global success

Congratulations to Shazam, the UK tech firm that has been valued at $1bn, confirming its position as a global success story. Read More...

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Guardian most popular UK newspaper site on Twitter
Disruptive MarTech

Guardian most popular UK newspaper site on Twitter

11y Huw Jenkins

Guardian most popular UK newspaper site on Twitter

The Guardian, Daily Telegraph and Daily Mail have nabbed the top three spots in a new study to find the most popular UK newspaper websites on Twitter....

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Airbnb release interactive map to celebrate NYE success
Disruptive MarTech

Airbnb release interactive map to celebrate NYE success

11y Huw Jenkins

Airbnb release interactive map to celebrate NYE su...

Five years ago on New Year's Eve, Airbnb served little more than 2,000 people. On NYE 2014, the brand accommodated 550,000 guests - with 91,000 of the...

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Will you invest your marketing budget in Instagram?
Disruptive MarTech

Will you invest your marketing budget in Instagram?

11y Huw Jenkins

Will you invest your marketing budget in Instagram...

Instagram is hoping to cement its platform into the ink of media contract schedules in 2015, as its advertising function takes off. Read More...

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Ryanair trials in-flight films streamed to mobiles
Disruptive MarTech

Ryanair trials in-flight films streamed to mobiles

11y Leighann Morris

Ryanair trials in-flight films streamed to mobiles

Ryanair has announced that it is testing a new in-flight and ad-funded digital service that will allow the airline to send films direct to users, tabl...

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Google Translate updated with real-time voice functionality
Disruptive MarTech

Google Translate updated with real-time voice functionality

11y Huw Jenkins

Google Translate updated with real-time voice func...

The new app update is also host to a revamped image search tool capable of translating signs, menus and papers on the move. Read More...

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Tesco launches Google Glass shopping experience
Disruptive MarTech

Tesco launches Google Glass shopping experience

11y Huw Jenkins

Tesco launches Google Glass shopping experience

In a bid to please its Google Glass-clad customers, Tesco has launched an app for tech-savvy shoppers to see nutritional information or add groceries ...

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7 New Year’s resolutions to #RestoreControl online in 2015
Disruptive MarTech

7 New Year’s resolutions to #RestoreControl online in 2015

11y Huw Jenkins

7 New Year’s resolutions to #RestoreControl online...

To save yourself from online turmoil, Dashlane has helpfully outlined seven ways in seven days to restore your online dignity. Read More...

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Pepsi’s #Futbolnow Blippar campaign scores 2.4m interactions
Acquisition

Pepsi’s #Futbolnow Blippar campaign scores 2.4m interactions

11y Huw Jenkins

Pepsi’s #Futbolnow Blippar campaign scores 2.4m in...

The time consumers spent engaging with Pepsi's content equalled more than 35,000 football matches. Read More...

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Microsoft spanks Google for publishing bug report
Disruptive MarTech

Microsoft spanks Google for publishing bug report

11y Huw Jenkins

Microsoft spanks Google for publishing bug report

Google decided to publish details of the security issue as part of its Project Zero initiative, which pressures firms into dealing with security defec...

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