Computer hardware and software continue to be among the most popular items purchased via the Internet, according to the latest research. A report from Forrester Research, says American consumers will spend $665 million on software and $1.1 billion on hardware purchases online by the end of 1998. That's double the amount spent over the Net for computer products in 1997.
Computer hardware and software continue to be among the most popular items purchased via the Internet, according to the latest research. A report from Forrester Research, says American consumers will spend $665 million on software and $1.1 billion on hardware purchases online by the end of 1998. That’s double the amount spent over the Net for computer products in 1997.
According to a study of Internet demographics by Nielsen Media Research and CommerceNet , 4.4 million people bought computer hardware, and 4 million people purchased software in the first six months of 1998. These numbers represent an increase of 2.4 million people over 1997 in hardware purchases, and 1.2 million people over 1997 in software. Computer hardware and software are the most popular Internet purchases made by those 50 and older, according to the Nielsen/CommerceNet survey.
eMarketer has reported that combined online sales of computer hardware and software will reach $1.65 billion this year, in the same neighborhood as Forrester’s figure.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.