Content marketing is the future, reveals Yahoo! infographic
A new infographic created by Yahoo! Advertising Solutions has revealed why marketers are increasingly spending more on content marketing.
A new infographic created by Yahoo! Advertising Solutions has revealed why marketers are increasingly spending more on content marketing.
Interesting and compelling content is one of the three main reasons people will follow brands on social media, reveals Yahoo!, as 68% of consumers will consume content from the website of a brand they like.
The data also shows that almost 80% of chief marketing officers believe custom content to be the future of marketing, but 62% outsource their content marketing.
Check it out below.
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