Data predicts large amount of Christmas mobile spending
Research from Weve has found that in 2013 Christmas shoppers spent an average of £245 each via a mobile device and is predicting an increase in 2014.
Research from Weve has found that in 2013 Christmas shoppers spent an average of £245 each via a mobile device and is predicting an increase in 2014.
Research from Weve has found that in 2013 Christmas shoppers spent an average of £245 each via a mobile device.
Nearly nine in 10 consumers (88 per cent) of respondents said they used their mobiles for shopping, with half (50 per cent) having purchased presents on mobile and 70 per cent of respondents using the mobile web to browse the internet for inspiration – compared to 21 per cent who used mobile shopping apps.
Nigel Clarkson, commercial director at Weve, said:
“We are only just starting to see the real power of mobile. The £245 figure surprised us and will give us a benchmark to check the increase in early 2015. One thing is certain: as the industry prepares for Christmas 2014, mobile Christmases are only going to get bigger and more sophisticated.”
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