Digital TV Transition Could Leave One in Six Homes in the Dark

Study finds that homes still need to buy a digital converter box or connect to cable or satellite service.

An estimated 17.7 percent of U.S. households rely on over-the-air signals to watch TV and would no longer receive broadcasts when the switch to digital TV service takes effect, according to a study by Mediamark Research & Intelligence.

The transition, initially scheduled to occur Feb. 17, may get pushed back to June after President Obama called for a delay. That’s because $1.3 billion allocated to help consumers pay for the purchase of digital converter boxes had been exhausted.

Of households in the U.S., 82.3 percent or 182.91 million subscribe to cable or satellite TV and therefore won’t notice a disruption in their television viewing when the transition happens, according to Mediamark.

A separate study released by Leichtman Research finds that 34 percent of U.S. households have at least one high definition television set. Those with HDTV sets are counted in the 82.3 percent with cable and satellite TV subscriptions.

Households subscribing to cable or satellite TV have an average household income of $76,041, compared to households relying on an over-the-air signal with an average household income of $46,962.

MRI interviews approximately 26,000 U.S. adults in their homes each year asking about their use of media, their consumption of products, and their lifestyles and attitudes.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource