What would Santa look like if he were dress according to Google Trends? He'd have a man bun, according to Escapade, who have investigated the key fashion trends of 2015 in order to generate the image and trends of a modern day Santa.
What would Santa look like if he were dress according to Google Trends? He’d have a man bun, according to Escapade, who have investigated the key fashion trends of 2015 in order to generate the image and trends of a modern day Santa.
The findings were generated by analysing data on Google’s Keyword Planner and comparing the data sets to previous years and the results of the three data sets (UK, US and Australia) were combined to generate a cumulative score.
According to the results, Escapade found that:
2015 saw the biggest rise in searches for men’s hairstyles
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According to Google Trends, 2015 saw the biggest rise in searches for men’s hairstyles, and beat searches for women’s hairstyles for the first time ever. Out of all the style questions asked, “how to grow a man bun” and “how to tie a man bun” came out on top. Research found that searches for “man bun” went up in the UK by 402% this year, while similar increases were found in the US and Australia.
Nike Air Max are back
According Escapade’s data, Nike Air Max shoes saw the biggest cumulative increase in footwear searches across all three territories. In comparison to 2014, UK increased by 48%, US increased by 83%, and Australia increased by 50%.
It’s OK for men to wear turtle necks again
Turtle neck jumpers were one of the biggest fashion trends of 2014 and data from Google’s Keyword Planner suggests that their success is carrying on into winter 2015. The term gained 3,600 average monthly searches in the UK throughout 2015 and had a cumulative increase of 89%. October 2015 was the biggest month ever for turtle neck jumpers in the US. This was echoed in May 2015 in Australia, due to seasonal differences.
Ripped Jeans
Ripped jeans” was one of 2015’s most searched terms in comparison to chinos, pants, joggers, and other jean related queries. The US saw an increase of 13,000 monthly searches throughout 2015, leading to an 83% growth. The UK and Australia also increased by 49% and 52% respectively for the term.
What would Santa look like according to these trends?
Like he’s on his way to deliver presents to Shoreditch:
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