eTail West is Back - Highlights From Last Year
The Future of E-commerce? It Started at eTail West 2024
Sophie Bruxner-Randall
February 06, 2025
Hi there,
The countdown to eTail West 2025 has begun—but before we dive into what’s next, let’s take a moment to relive the biggest insights and breakthroughs from last year’s event.
eTail West 2024 was packed with cutting-edge strategies, expert discussions, and game-changing innovations that shaped the future of e-commerce. Whether you attended in person or want a refresher, here’s your chance to catch up:
️ Watch the Highlights – eTail 2024 Video Recap
Read the Key Takeaways – eTail West 2024 Conference Report
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Mastering Operational Fundamentals – Success hinges on smarter inventory management, streamlined return policies, optimised free shipping, and a seamless website experience to drive conversions.
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AI with a Strategy – AI is powerful, but businesses must first define clear goals. Generative AI, virtual assistants, and AI-driven merchandising (like Ava) are reshaping e-commerce when applied strategically.
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The Power of Retention & Loyalty – Brands that prioritise retention over constant acquisition see stronger ROI. Loyalty programs, partnerships, and hyper-personalisation remain key to long-term success.
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The Rise of Social Commerce – AI-powered livestreams, virtual store assistants, and video-driven shopping are transforming customer engagement and boosting conversions.
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Mobile-First Content Wins – With consumers scrolling in milliseconds, brands must create high-impact, attention-grabbing content to stop the thumb and drive action.
"With the explosion of new marketing and sales channels—especially with the rise of social commerce, the prominence of third-party sales channels like Amazon, and the explosion of brand-building channels like TikTok and Youtube —understanding the true performance of your channels is more critical than ever. Fospha unites the granularity of attribution with the predictive power of MMM (Marketing Mix Modeling) in a single algorithm, helping brands eliminate wasted ad spend and maximize ROI in an increasingly complex marketing landscape."
Sam Carter, CEO of Fospha
But that was just the beginning. This year, we’re bringing you even more exclusive analysis, behind-the-scenes coverage, and expert commentary—delivered straight to your inbox with Unofficially eTail West.
Stay ahead of the competition. Get insider access to eTail West 2025.
Sponsored by Fospha – Powering performance marketing through advanced attribution, AI-driven insights, and future-proof strategies for a cookieless world.
Warm Regards,
The Unofficial Insights Team
SPONSORED BY
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ClickZ is a Contentive publication in the Events division
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