Execs & Accounts UK & EU: Mediaedge:cia, Carat, 4th Screen
Mediaedge Grabs Croes from Outrider; Horler Moves to Carat; 4th Screen Signs ITN
Mediaedge:cia has appointed Rogier Croes to head of search for Europe, Middle East, and Africa. In his new role, Rogier will be tasked with further integrating paid and organic search marketing into the agency’s proposition. He joins from Outrider, GroupM’s dedicated search agency, prior to which he held roles at Checkit, KCS, and Promo Results.
Robert Horler has been appointed MD of Aegis-owned marketing agency Carat U.K. Horler will join from digital media agency Diffiniti, which he founded in 2004, prior to which he spent time running Carat’s interactive business.
4th Screen Advertising has signed an exclusive sales contract with ITN On to sell and serve ads into ITN’s iPhone application. The app will be integrated with 4th Screen’s iPhone network, which includes properties of the Guardian, FHM, Autotrader, and ITV.
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