Facebook Grows U.S. Audience as Major Players Lose
Google, Microsoft, Yahoo see drop in unique users in November 2009, according to Nielsen
Google, Microsoft, Yahoo see drop in unique users in November 2009, according to Nielsen
For the third month in a row, Facebook has experienced an increase in both the number of U.S. users visiting its site, and the amount of time those users are spending on the social network, according to data from Nielsen.
By contrast, Microsoft, Yahoo, AOL, and even Google sites all witnessed month-on-month reductions in unique users, and the amount of time those users spent with their properties during the month of November.
Outside of the top five companies, the majority of the remaining 20 also experienced a drop in unique users compared with numbers from October.
| Top 25 Parent Companies/Divisions at Home and Work, November 2009 (Excludes Adult Web Properties) | ||
|---|---|---|
| Parent | Unique Audience (000) | Time per Person (hr:min:sec) |
| 155,467 | 2:24:13 | |
| Microsoft | 137,198 | 2:02:11 |
| Yahoo | 131,355 | 3:03:36 |
| 109,710 | 6:10:06 | |
| AOL LLC | 87,022 | 2:32:32 |
| News Corp. Online | 80,336 | 1:22:34 |
| InterActiveCorp | 71,842 | 0:15:05 |
| Amazon | 68,789 | 0:29:52 |
| eBay | 66,776 | 1:26:18 |
| Apple Computer | 62,074 | 1:18:23 |
| Wikimedia Foundation | 59,607 | 0:17:33 |
| Walt Disney Internet Group | 56,576 | 0:37:36 |
| CBS Corp. | 51,826 | 0:22:34 |
| New York Times Co. | 51,230 | 0:12:14 |
| Turner Network (Time Warner) | 46,643 | 0:31:13 |
| Wal-Mart Stores | 46,018 | 0:20:05 |
| AT&T | 39,552 | 0:17:57 |
| Comcast Corp. | 38,645 | 0:52:47 |
| Glam Media | 37,372 | 0:15:09 |
| General Electric | 35,479 | 0:10:21 |
| The Weather Channel Interactive | 34,164 | 0:19:16 |
| Craigslist | 33,730 | 1:25:37 |
| Target Corp. | 33,233 | 0:10:58 |
| Viacom Digital | 33,113 | 0:46:19 |
| Scripps Networks Interactive | 32,175 | 0:10:07 |
| Notes: 1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division. 2. The Time Warner division excludes Turner Network’s audience. |
||
| Source: Nielsen Online, 2009 | ||
| Top 10 Stickiest Brands at Home and Work, November 2009 | ||
|---|---|---|
| Brand | Unique Audience (000) | Time per Person (hr:min:sec) |
| Blizzard Entertainment | 2,533 | 22:36:15 |
| PokerStars.com | 1,990 | 14:06:05 |
| Maple Story | 168 | 13:35:39 |
| Absolute Poker | 505 | 13:25:09 |
| Poker Creations | 124 | 11:07:38 |
| Xobni | 255 | 10:22:42 |
| Big Sea Games | 252 | 9:45:41 |
| Freeonlinemahjonggames.net | 88 | 9:23:37 |
| SpadeClub | 64 | 9:09:40 |
| Thepokerclub.com | 45 | 8:59:29 |
| Notes: 1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content. 2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result. |
||
| Source: Nielsen Online, 2009 | ||
Leave a Reply
You must be logged in to post a comment.