Companies looking to target young consumers via social media are being encouraged to further invest in the upkeep of their Facebook sites, as new reports reveal it is the chosen site among among US teen and Millennial internet users when it comes to communicating with brands.
Companies looking to target young consumers via social media are being encouraged to further invest in the upkeep of their Facebook sites, as new reports reveal it is the chosen site among among US teen and Millennial internet users when it comes to communicating with brands.
Carried out in November 2013, the Cassandra Report from the Intelligence Group also revealed the growing popularity of YouTube among young audiences, with 74% of US consumers aged 14-18 citing regular usage of the video site compared to just 60% saying the same about Facebook.
Similarly, 68% of 19 to 24 year-olds also said they accessed YouTube more than Facebook, though there was only one percentage point between the two sites.
Overall however, among the 19-34 year old audience questioned, 54% stated that they preferred Facebook as a means of communication with brands, compared to 20% who chose YouTube, 7% who selected Instagram, 3% on Pinterest and 3% on Tumblr.
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