Facebook's quarterly profit: The breakdown

Facebook has released a string of figures that break down the profit they’ve made in the first quarter of 2014. It’s pretty big.

Here are the figures:

• Profits tripled to $642m

• Revenues soared 72% ($2.5bn)

• Revenue from advertising totalled $2.27bn, an 82% increase from the same quarter last year.

• Mobile advertising revenue represented approximately 59% of ad revenue for the first quarter of 2014 up from approximately 30% in the first quarter of 2013.

• There were 1.28bn monthly active users at the end of March, up 15% year-on-year.

• The number of mobile monthly active users in March was 1.01bn, up 34% year-on-year.

What do the figures show?

Facebook’s aggressive strategy to diversify advertising pathways onto a more mobile platform is clearly paying off. The increase in mobile users means that the social network is beginning to make more pronounced efforts at targeting mobile devices, bringing advertisers with them. What we’ve got here is numerical data backing up the growing strength of mobile devices and evidence of the way that advertisers are adapting content to suit changing consumer habits.