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Here’s your 24-hour guide to making it count in Boston
Zihan Lyu
August 10, 2025
Zihan Lyu
August 10, 2025
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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceWhy last click attribution could cost retailers their biggest sales season Zihan Lyu September 17, 2025 Hi there, It’s the final day at eTa...
View articleAt eTail Connect West, marketing leaders debated how to measure impact in an omnichannel world. From last-click bias to the upper-funne...
View articleWhat to watch today and where to focus your time. Zihan Lyu September 16, 2025 Hi there, Day 2 at eTail Connect West is here and the… Read...
View articleHere's what's shaping Day 1 Zihan Lyu September 15, 2025 Hi there, eTail Connect West kicks off today in San Diego with leaders from retail, eCom...
View articleHere’s your 24-hour guide to making it count in San Diego Zihan Lyu September 14, 2025 Hi there, eTail Connect West opens its doors tomorro...
View articleFrom MaryRuth's to Fospha, here’s who’s taking the stage at eTail Connect West Zihan Lyu September 07, 2025 Hi there, The countdown i...
View articleHave you sorted your ticket? Zihan Lyu August 29, 2025 Hi there, Next stop: San Diego At eTail Boston, AI moved from buzz to business, retail med...
View articleWhat’s coming to the stage this September in San Diego. Zihan Lyu August 22, 2025 Hi there, We’re back – and this time, it&rsqu...
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