FMCG sector dominates ad spend during first half of 2013

According to new research from Nielsen, Fast Moving Consumer Goods (FMCG) accounted for 21.3% of ad spend during the first half of this year, with the entertainment industry accounting for a sizeable 13% share.

Ad budgets in the FMCG sector rose by 5.7 per cent year-over-year increase, hence its accounting for almost a quarter of all ad spend in world. The entertainment sector’s own budget fell by 1.2% this year.

Randall Beard, global head of advertiser solutions for Nielsen, commented: “We see spending across media types that own more market share becoming more conservative than previous quarters and ad spend budgets on emerging ad platforms increasing their budgets more and more.

“We’re also seeing some big-spending advertisers like those in the auto and financial categories reducing their spending in the face of slower than expected economic growth. The balance between advertisers within some sectors, media types and regions cutting back, while others’ budgets increase produced a relatively flat growth pattern of 2.8 per cent globally.”