Germany Leads European Online Video Viewing
Beats other major EU markets in terms of audience scale and volume of content consumed.
Beats other major EU markets in terms of audience scale and volume of content consumed.
Internet users in Germany view more online video than in other major markets across the continent, according to data from comScore.
Among the territories currently reported in the firm’s Video Metrix measurement service, more users in the country watched online video, and also spent longer viewing it than in any other during the month of April.
In terms of unique viewers, Germany was followed by Russia and France, with the United Kingdom representing the fourth largest market. Ranked by hours per viewer, however, Turkey and Spain lined up second and third, followed by the U.K.
| Online Video in Selected European Countries, Ranked by Videos per Viewer, April 2011 | ||||
|---|---|---|---|---|
| Videos per Viewer | Hours per Viewer | Total Unique Viewers (000) | ||
| Germany | 186.9 | 19.6 | 44,928 | |
| Turkey | 168.6 | 18.7 | 20,732 | |
| United Kingdom | 166.4 | 17.0 | 32,594 | |
| Spain | 150.9 | 18.4 | 18,902 | |
| France | 131.2 | 12.8 | 38,658 | |
| Italy | 114.8 | 12.8 | 18,690 | |
| Russia | 86.8 | 9.7 | 39,840 | |
| Source: comScore | ||||
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