Greggs selling "s**t to scum" (according to Google images)

In what can only be described as a PR headache – perhaps migraine – UK bakers Greggs has suffered from a very unfortunate affiliation with a satirical Wikipedia company description.

The much adored Greggs, high-street home to food you wish your mother could bake, had its logo unfortunately tweaked. Normally reading “Always fresh, always tasty” it was replaced with a parody logo which suggested the bakery had been “providing shit to scum for over 70 years”.

Thanks to the mysterious algorithms of Google the image adorned the Greggs search until some time yesterday. Greggs is simply the latest victim of Google’s complicated formula  – which has to trawl the internet (more than 60 trillion individual pages) to find the most relevant information for the public’s curious eye. Pages are ranked by Google according to how useful they are.

It seems the problem here was that Wikipedia, a site of mixed reliability, was trusted and sadly Google’s algorithm couldn’t decipher the satirical origin of the image.

However, Greggs social team managed to find their funny bone and issued a reward for fixer of the mishap – making the best out of a crap situation.

Hey @GoogleUK, fix it and they’re yours!!! #FixGreggspic.twitter.com/d5Ub7qtrLG

— Greggs (@GreggstheBakers) August 19, 2014

Google also offered an insight into the mysterious back-end of its operations.

Thankfully the problem has now been resolved and Greggs Google page has returned to its former status as a trusted bakery, enjoyed by all.