Hot this week: Brands beware, apps and a cheeky survey

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we give you all the reasons why you should love email, 10 tips for marketing your app, a warning to brands about handling online reviews – oh and please don’t forget to take our survey, looking at the state of agencies in 2015.

 

SURVEY: The State of the Creative Agency Landscape 2015

We want to know what it takes for agencies to succeed in 2015. So tell us: what’s going on in Agency Land?

 

 

INFOGRAPHIC Why is email essential for your business?

New insight from the DMA shows that the average ROI for email campaigns has risen by 53% to £38 for every £1 spent last year. Explore their infographic, which shows how the oldest digital medium has still got it.

 

 

APPS: 10 tips for marketing your app

Mobile apps are fast becoming the channel of choice for the 21st century consumer. What will make yours stand out?

 

 

 

INSIGHT: Facebook planning to let brands connect with consumers via WhatsApp

WhatsApp, which boasts some 800m users worldwide, could soon become a very attractive tool for marketers looking to tap into a highly engaged and active user-base.

 

 

BRANDS BEWARE: What can US Yelp case teach you?

With today’s technologies empowering people to voice their opinion anytime and anywhere, consumers are turning to the web to share their experiences. However, is eliminating negative feedback an option?