Hot this week: Flogging content, friendly Facebook and mobile 2015
What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines over the past seven days.
Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you an exclusive interview from mobile expert, Max Pepe, sad data that suggests Facebook is a better friend than…your friends and much more top digital news.
INTERVIEW: 5 things marketers need to know about mobile in 2015
This week we chatted with mobile expert Max Pepe and his gravity-defying quiff to find out everything that you need to know about mobile and its direction in 2015.
INSIGHT: Facebook knows you better than your friends, finds study
A rather sad study found that computers can read individuals as well as partners and better than friends, simply through sifting through Facebook likes.
INFOGRAPHIC: Will personalisation dominate in 2015?
Check out this research from Formstack which suggests that 45% of online shoppers are attracted to websites offering personalised recommendations.
INSIGHT: How to choose the right CMS
Today’s consumers expect a lot from your organisation’s website. Learn how to find a CMS that’s up to the challenge.
CONTENT SELLING: The next evolution of content marketing
To show salespeople how content can be used to not just market but also sell, pass along this infographic from KnowledgeTree. It translates tried and true best practices from content marketing into a new practice: content selling.
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