Hot this week: Limbic brains, "ology" and social

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we give you the rules of social media, a guide to help you implement an all-encompassing mobile strategy, your favourite pre-internet advertising and much  more essential insight.

 

INFOGRAPHIC: 8 social media marketing mistakes to avoid

Like it or not, social media is integral to marketing success. Don’t make these mistakes.

 

 

GUIDE: Which comes first: Mobile app or responsive website?

Trying to decide whether to prioritise a mobile app or a responsive website? A complete mobile strategy encompasses both, but your immediate goals should determine your priorities.

 

STUDY: What was your favourite pre-internet ad?

The Smash Martians, BT’s ‘you got an ology?’ and Yellow Pages’ ‘J.R. Hartley’ have been voted the UK’s most memorable ‘pre-internet’ ads.

 

 

LEADERS: How to drive behaviour through social media

Here, Max urges you to look beyond the data on your screens at the human behind the story. He argues that you need to drive and inspire actual human behaviour by targeting the “limbic brains” in order to be positively influential.

 

INSIGHT: 3 stages of social media maturity

Organisations adopting social media techniques pass through three distinct stages of maturity, according to the experts at Hootsuite. What stage are you, and how can you progress?