How marketing can drive the technology agenda
We talk to Andrew Campbell about customer relationship marketing, and hear how marketers can harness the latest technology to continually improve the customer experience.
Marketers should be obsessed with customer data. It is the raw material for generating insights into what the customer is thinking. The modern marketer has an incredible opportunity to understand their customer at a level of detail that has never previously been possible, across all parts of the customer journey, but in order to collect and use this data they require technology.
Comments are closed.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceNew numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...
View articleTechnology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these cha...
View articlePodcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...
View articleIn this episode of the ClickZ Digital Marketing Podcast, we spoke with Nick Wilsdon, SEO Lead, Global Channels Optimisation at Vodafone – a...
View articleIn episode 4 of the ClickZ podcast we spoke with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital mark...
View articleWe talk to Tessa about her route into working in content marketing, including the importance of story-telling and why brands are investing in editoria...
View article