How Secure Are Shopping Data?
Half of online retailers don't have the necessary protocols to handle security issues.
Half of online retailers don't have the necessary protocols to handle security issues.
Online retailers are reeling in
Over half of the survey’s respondents have a security program coordinator and have trained employees on consumer privacy issues and information security. Yet not as many of those who identify themselves as online retailers are prepared for security issues. Forty-three percent of the retailers have a formal incident response plan for consumer data security. Yet a quarter of this group don’t test the plan for its ability to address problems.
Whether firms test or not, the report finds most retailers use internal audits for security, confidentiality and integrity of consumer-specific data.
Data security is a concern for online shoppers, though recent research from ID Analytics finds identity theft risk to be lower than commonly perceived.
Following a security breach, the calculated fraudulent consumer victim misuse rate is 0.098 percent, or fewer than one in 1,000. The firm calls the rate low, and claims it’s time and labor-intensive to follow-through with actual identity theft.
ID Analytics examined four data breaches from separate companies involving about half a million consumer identities. It categorized breaches as “identity-level” breaches, meaning names and Social Security numbers were stolen; and “account-level” breaches where only account numbers were stolen, though account numbers are sometimes associated with names.
Retail Systems Alert Group surveyed a group of 71 respondents from various retailers and merchandisers.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.